BMW USA sales down 4.7 percent in January 2016

News | February 2nd, 2016 by 5
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Sales of BMW brand vehicles decreased 4.7 percent in January for a total of 18,082 compared to 18,981 vehicles sold in January, 2015. “As expected, …

Sales of BMW brand vehicles decreased 4.7 percent in January for a total of 18,082 compared to 18,981 vehicles sold in January, 2015.

“As expected, January suffered a bit from the strong storms that froze large parts of the country,” said Ludwig Willisch, President and CEO, BMW of North America.  “In spite of the obstacles, the new BMW X1 showed extraordinary growth and our 7 Series and X3 set the momentum we expect to continue in the year ahead.”

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Sales of BMW Sports Activity Vehicles gave a boost to January with the new BMW X1 leading the way, increasing 274.0 percent and the BMW X3 increasing 49.3 percent. In its third full month of sales, the new BMW 7 Series continued its upward momentum increasing 33.0 percent from January a year ago.

BMW Group Sales
In total, the BMW Group in the U.S. (BMW and MINI combined) reported January sales of 21,320 vehicles, a decrease of 4.0 percent from the 22,209 vehicles sold in the same month a year ago.

MINI Brand Sales
For January, MINI USA reports 3,238 automobiles sold, an increase of 0.3 percent from the 3,228 sold in the same month a year ago.

Table 1: New Vehicle Sales BMW of North America, LLC, January 2016

Jan.
2016
Jan.
2015
% YTD Jan. 2016 YTD Jan.
2015
%
BMW brand 18,082 18,981 -4.7 18,082 18,981 -4.7
BMW passenger cars 12,849 13,597 -5.5 12,849 13,597 -5.5
BMW light trucks 5,233 5,384 -2.8 5,233 5,384 -2.8
MINI brand 3,238 3,228 0.3 3,238 3,228 0.3
TOTAL Group 21,320 22,209 -4.0 21,320 22,209 -4.0

BMW Pre-Owned Vehicles

  • In January, BMW Certified Pre-Owned sold 8,212 vehicles, down 6.1 percent from January 2015.
  • Total BMW Pre-Owned sold 13,743 vehicles in January 2016, a 5.6 percent decrease from January 2015.

MINI Pre-Owned Vehicles

  • Sales of MINI NEXT (certified pre-owned) set a January record with 855 vehicles, up 0.7 percent over January 2015.
  • Total MINI Pre-Owned sales for January were 1,853 cars, an increase of 1.9 percent from January 2015.

BMW Motorrad Sales
With business heavily impacted by inclement weather, sales of BMW motorcycles in January decreased 31.9 percent, to 450 motorcycles compared to the 661 sold in January 2015.

Table 2: Motorcycle Sales BMW of North America, LLC, January 2016

Jan.
2016
Jan.
2015
% YTD Jan.
2016
YTD Jan. 2015 %
BMW Motorcycles 450 661 -31.9 450 661 -31.9

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