The current Rolls Royce Phantom and Drophead Coupe are selling at glacial pace, even by Rolls’ standards. This could be due to their immensely high price tags or the fact that they’re getting a bit old. The Ghost is crushing both of them, in terms of sales, and that has a lot to do with its lower price tag and its fresher design. So the Phantom and Drophead are in desperate need of a redesign, something that BMW will be giving them soon.
Some recent spy shots have surfaced, from Autoblog, of what appears to be the Phantom’s replacement. This car, though heavily camouflaged, is instantly recognizable as a Rolls Royce Phantom, or whatever will replace it, due to its sheer size and shape, both of which are unmistakable. That massive front end and hood line that’s as tall as an SUV’s combined with the short rear deck and massive C Pillar make this instantly recognizable as the shape we’ve known for so long as the Rolls Royce Phantom.
If this is, indeed, a replacement for the Phantom, Rolls Royce has gone with a more evolutionary redesign than a revolutionary one. This is to be expected, though, as Rolls is a brand that steeps itself in tradition and doesn’t like to deviate much. Admittedly, there is a ton of camo on this car, so it’s near impossible to make anything significant out, so things could have changed quite a bit and we just can’t see any of it yet.
Though, despite the lack of exterior changes, there’s sure to be an entirely different vehicle underneath the skin. What will likely be built on the same platform underpinning the new BMW 7 Series, the Rolls Royce Phantom should be significantly lighter than the current model’s near 6,000 lbs. This will be thanks to the significant use of aluminum and some carbon fiber from BMW’s new Carbon Core chassis technology. The lighter weight will improve performance, ride quality, comfort, interior noise and even efficiency (although it’s doubtful that Rolls Royce owners car about such a thing).