Mercedes-Benz teases upcoming E Class again

5-series, Videos | January 2nd, 2016 by 9
2017 mercedes benz e class 750x500

Mercedes-Benz has just released another teaser of its upcoming E Class luxury sedan, which will be officially debuting on January, 11th. That’s one helluva way …

Mercedes-Benz has just released another teaser of its upcoming E Class luxury sedan, which will be officially debuting on January, 11th. That’s one helluva way to kick off the new year, as the E Class is one of the best selling cars to wear a three-pointed star, so it’s very important to the brand. In the new teaser, as well as the previous teaser, the E Class is shown to have Transformer-level technology. The teaser seems to focus on the car’s headlights, which seem to feature something called “Multibeam LED” technology. We previously detailed much of the autonomous and cabin tech that the E Class features, and it’s all very impressive.

Mercedes Benz E Class Dash 750x392

There’s no doubt that, as one of Mercedes’ most important vehicles, the folks in Stuttgart are going to pour everything they’ve got into this new E Class. It’s going to have class-leading technology and cabin features, especially considering that it will be the newest car in the segment by far.

Though, there was once a time when car ads featured claims about its performance, maybe a couple of shots of the engine and depictions of it being fast and powerful. Now, they show a couple of shots of the headlights with some fancy Transformer noises in the background and people “ooh and ahh’ at all of the shiny new technology. It’s not a good trend for us enthusiasts, as these cars are far more focused gigabytes than horsepower.

006 2017 mercedes e class interior 1 750x459

I wonder, though, how BMW will respond to the new E Class with its upcoming 5 Series. It’s obvious that when the E Class debuts, its technology will be class-leading and it will probably be the best luxury car in the segment, as it will be the newest car in the segment by far. So when BMW finally debuts the upcoming G30 5 Series, will BMW have gone the same route as Mercedes-Benz and try and pack it with as much luxury and technology as it possibly can? Or will BMW actually try and make it a BMW and give it proper driving dynamics?

G30 BMW 5 Series rendering

G30 BMW 5 Series rendering

The new BMW G11 7 Series is proof that BMW can do both, as it has more technology than anything else in its class, is unbelievably luxurious and can still be fun to drive. So maybe BMW will be able to do both again with the upcoming 5er, especially considering that they’ll be based on the same platform. Let’s just hope BMW doesn’t get too caught up in a tech-race with Mercedes and forget the driving dynamics.

9 responses to “Mercedes-Benz teases upcoming E Class again”

  1. IceDree says:

    “they show a couple of shots of the headlights with some fancy Transformer noises in the background and people “ooh and ahh’ at all of the shiny new technology”

    Sadly, that’s what the new generation of buyers care about it … The amount of featurestechnology loaded into the car is what matters to them now.

  2. Pevvex says:

    They do what most customers expect. For those who want driving experience there will be AMG version. Not much diferent since many years. BMW isn’t much diferent anyway. M cars are fun rest are very good cars but typical safe to drive not much fun compere to M cars.
    Just saying my experience as owner of few BMW cars.
    Actually Merc is going back where they belong making very good cars lately.

  3. Kaisuke971 says:

    I’m tired, they all look alike now. That’s very sad, because they didn’t !

  4. Michael Christopher Frazier IV says:

    The author of this blog post exemplifies the stupefaction of society today. “That’s one helluva way to kick off the new year… shown to have Transformer-level technology.” Writhing with teenage angst attempting to demonstrate his ability to understand the class of a three pointed star, this child seemingly throws up imperfect grammar all over the screen… “Though, there was once a time when car ads featured claims about its performance, maybe a couple of shots of the engine and depictions of it being fast and powerful.” Though what….? Though, this, but that… Not just THOUGH… Oh there’s more, though.

    “Now, they show a couple of shots of the headlights with some fancy Transformer noises in the background and people “ooh and ahh’ at all of the shiny new technology.” The fuck? ” It’s not a good trend for us enthusiasts, as these cars are far more focused gigabytes than horsepower.”

    “It’s obvious that when the E Class debuts, its technology will be class-leading and it will probably be the best luxury car in the segment” … Based on YOUR opinion? The guy that writes like a 5 year old child, for the entire internet of internets to read. Why the fuck should anyone care from someone as versed as a boxer heavyweight in his ABC’s?

    ” will BMW have gone the same route as Mercedes-Benz and try and pack it with as much luxury and technology as it possibly can?” Will BMW have gone?

    favorites > mercedesblog.com > swipe left > delete button.

  5. Steve Evamor says:

    Mercedes keeps showing why it continues to release these haymaker cars and keep being a big player in the luxury market. This car would look pretty slick hanging right outside one of those corcoran.com/nyc units. I’m in a Lexus now but dream to one day be in a Benz. This one may lead me over to try out Mercedes for a bit.

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