Apple says no car to announce, but not very convincing

3-Series, News | November 22nd, 2015 by 2
apple car concept 2 750x500

In a recent interview for Independent.ie, Apple CEO Tim Cook declined to comment about any “plans” for an electric car that the company is reportedly …

In a recent interview for Independent.ie, Apple CEO Tim Cook declined to comment about any “plans” for an electric car that the company is reportedly making. But unfortunately, he wasn’t very convincing.

“I don’t have anything to announce about our plans,” he says. “But I think there’s some significant changes in the automobile industry over the next several years with electrification and autonomous driving. And there’s a need for a focus on user interface. And so I think there’s a lot of changes that will go on there.”

apple icar

Over the last few months, the Cupertino-based electronics giant has been making high-profile hires from the automotive industry for a top secret project which is rumored to revolve around developing a self-driving car.

According to reports, Apple CEO Tim Cook appointed Steve Zadesky to lead the group, a veteran product designer and former Ford engineer. Mr. Zadesky was given permission to create a 1,000-person team and recruit employees from other parts of Apple.

Apple and BMW were apparently in talks regarding an electric car designed by the Cupertino-based giant, but both companies officially denied any future collaboration on a car.

“Car development and production are not the subject of these talks,” BMW said. “We hold regular talks with companies from the telecommunications and IT industry, including Apple, about vehicle connectivity topics, BMW Connected Drive,”

With so many high profile hires from the automotive industry, there is little to no doubt that Apple will produce some sort of a futuristic in the next few years.

2 responses to “Apple says no car to announce, but not very convincing”

  1. […] may be time for Apple to do it again, though this time with Tim Cook at the helm. The Apple Car has been rumored for a couple of years now, with insiders speaking of its possibilities with hushed […]

  2. […] may be planning to use Austrian-based automotive contract manufacturer Magna to manufacture the Apple Car. According to the report, Apple has allegedly created a “secret lab” in Berlin with […]

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