BMW extends its lead over Mercedes after the October 2015 sales. Sales for the BMW brand were down by nearly 4 percent in October over a strong year ago – even with gains of 8 percent for the 3 Series sedan and 88 percent for the X3 SUV – but through the first 10 months of the year they stood at 279,395 units, a nearly 5-percent gain over a year earlier.
Mercedes-Benz brand sales increased by 1.3 percent over a year earlier in October, giving the German automaker 278,842 sales for the year to date, up nearly 7 percent over same period last year.
BMW now leads with 553 units, up from only 66 vehicles through September.
In October, Lexus sales were more than 13 percent higher than a year ago yet brought the brand to a total of only 273,881 units — or 5,504 behind BMW and 4,961 behind Mercedes-Benz. Lexus jumped 13 percent in October to 26,436.
Audi reported that its October 2015 sales increased 16.8% to 17,700 vehicles, a total that stands as the brand’s 58th consecutive month of record U.S. sales. Through the first ten months of 2015, Audi U.S. sales rose 13.0% from last year to 165,103 vehicle.
BMW seems even more on track to hold on to its U.S. luxury-brand title for all of 2015 from Mercedes-Benz, which won it last year.