BMW CEO talks – for the first time – about the fainting incident

News | October 22nd, 2015 by 5
BMW Personalvorstand Harald Krueger 750x500

Last month, BMW’s new chief executive, Harald Krueger, fainted on stage at the Frankfurt Auto Show on Tuesday. Krueger collapsed as he was commenting on …

Last month, BMW’s new chief executive, Harald Krueger, fainted on stage at the Frankfurt Auto Show on Tuesday. Krueger collapsed as he was commenting on BMW’s latest models during a news conference. The BMW chief returned to work after he spent most of a week of recovery. “He’s back at work and feeling 100 percent fit,” a BMW spokesman said last month.

Now, for the first time since the unfortunate incident, Krueger opened up and explained the situation to German media. “I’m fine now,” Krueger said. “In Frankfurt I hadn’t fully recovered from a couple of intercontinental trips and I really shouldn’t have presented in the first place.”

He goes further to explain how he felt after the fainting incident. “Well, it wasn’t very nice that it happened live – in front of more than 300 journalists and running cameras – but I was also disappointed that I didn’t get to show what our team had prepared for the press conference,” Krueger added.

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The BMW boss emphasizes the support he’s received from his colleagues and also the advice given by doctors. “The doctors advised me to recover at home for a few days – and I did,” Krueger stated. “What was great was the tremendous support I received: from managers, who told me that it could just as easily have happened to them or did in fact happen, just not quite as publically. Managers are only human too, after all.”

RELATED: How Harald Krueger is shaping up the future of BMW

Lessons learned for the future? “[..] I learned that I need to focus more on what is most important. And I am making sure that I have enough of a balance between work and my personal life.

Krueger and BMW are preparing for 2016, a year of celebrations – 100th anniversary of the brand – which will include some exciting new BMW Group production cars and concepts.

5 responses to “BMW CEO talks – for the first time – about the fainting incident”

  1. Matt Stokes says:

    I like this guy, I hope he get’s a good run with the top spot. At this stage he’s still only presenting the stuff that his predecessor instigated, but I think good things are on the horizon.

  2. Giom says:

    Glad he is fine. It’s important to remember every now and again that even ceo’s are human. That, imo, is what sets BMW apart from the rest.

  3. […] a recent interview with ZEIT magazine, BMW CEO Harald Krueger spoke about several things, including his first public speaking of his fainting accident, and they spoke quite a bit about diesel engines, their importance to the industry and how BMW […]

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