The world’s largest carmaker and the world’s most successful manufacturer of premium cars are also the most valuable car brands. Toyota and BMW are at the forefront of brand value rankings – BrandZ Top 100 – in 2015.
Although the value of the Toyota brand fell last year by 2 percentage points, at 28.913 billion US dollars, the Japanese still leads the rankings. BMW follows with a brand value of 26.349 billion US dollars in second place and grew by 2 percent. Behind the two leaders follows Mercedes-Benz in third place,valued at 21.786 billion.
The main premium competitor of BMW and Mercedes, Audi, follows with a brand value of 10.127 billion US dollars on the seventh place. Audi was able to leave the parent company Volkswagen behind them, the Wolfsburg lands with a value of 9.283 billion US dollars in the eighth position. Percentage wise, Audi is the biggest winners of this year’s study – Millward Brown estimates the value of the brand in 2015 grew 43 percent compared to a year ago.
In the overall ranking of the 100 most valuable brands in the world, the Toyota, BMW and Mercedes land on the 30th, 34th and 43rd. At the top we have Apple, Google, Microsoft, IBM, Visa, AT&T, Verizon, Coca-Cola, McDonald’s and Marlboro.