2015 Frankfurt Motor Show: The New BMW 7 Series makes its public debut

Auto Shows | September 15th, 2015 by 5
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Today at the 2015 Frankfurt Motor Show, BMW revealed the new 7 Series to journalists from around the world. After a web debut last month, …

Today at the 2015 Frankfurt Motor Show, BMW revealed the new 7 Series to journalists from around the world. After a web debut last month, followed by test drives, the 2016 7 Series is now on the show floor for everyone to admire.

The amount of technology, luxury and finesse featured on the 7 Series’ cabin is simply astonishing. Customers who buy the new 7 Series may never actually drive it, but sit in the rear seats in their driveway. Same as we did today in Frankfurt.

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While in photos the G11/G12 7 Series looks nothing more than a glorified F01/F02 facelift, in reality the BMW design team has done a great job improving upon an already successful design language. The sedan comes with the largest kidney grille we’ve seen on any BMW in the last decade, a 3D approach to the famous and iconic grille which now employs active slats for aerodynamic purposes. BMW says that the opening and closing of the aero slats is controlled by the computer to help with the engine cooling.

The redesigned LED headlights are slimmer and more attractive than on the previous generation 7 Series, and following the recent BMW design language, they now flow seamlessly into the kidneys. The sculpted front hood is also lower and leaner, a design approach to emphasize sportiness and dynamics. The one piece Hofmeister Kink flows elegantly across the quarter panel and fits perfectly within the 3D sculpted model around it. There’s also a new design item, an air breather, now typical of most BMWs, which has a strip of either chrome or black, depending on the Line chosen, which runs the length of the bottom of the doors.

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Long gone is the Bangle-butt and the new 7 Series has one of the most attractive rears in the segment. The trunk molds perfectly into a new set of taillights which are also slimmer and beautifully sculpted, thanks to the constant improving LED technology.

BMW took a hard look at the previous generation 7 Series and decided that a game changer is needed in order for the new 7 Series to be successful in this competitive market. The new cabin makes the previous generation look outdated and simplistic, by any standards. The materials, leather and trims used are of the highest quality possible. From the moment you step inside, it becomes hard to ignore the amount of work that went into creating a viable competitor for the S-Class. The leather with ample stitching and unique design resembles the ones found in even higher-end cars and it’s as comfortable as it can get. Everything within arms reach is covered in either leather, beautifully finished wood or aluminum.


Here is a full photo gallery from Frankfurt:


5 responses to “2015 Frankfurt Motor Show: The New BMW 7 Series makes its public debut”

  1. […] England reach us some more photos of the new 2015 BMW 7 Series with M Sport Package. This is also the first time we see the luxury sedan in the elegant Carbon Black Metallic color […]

  2. […] all read loads about the new G11 BMW 7 Series by now. We’ve even been out to New York, at the Monticello Race Track, to drive the new 7er. […]

  3. […] Tom Jones and Bryan Adams were chauffeured to the red carpet in style courtesy of the latest luxury BMW 7 Series and high-performance M […]

  4. […] years, BMW will provide the official VIP shuttle services, this time with the limousines of its new BMW 7 series. In addition, BMW will host an exclusive reception for VIPs as part of the art initiative “BMW […]

  5. […] The new BMW 7 Series takes the centerstage at the BMW Welt in Munich. With a special exhibition – under the motto “Driven by Exclusiveness” – the Bavarians are showing the infinite customization program of the G11/G12 7 Series limousine. In the separate exhibition area at the southern entrance of the BMW Welt one can find a BMW 750Li G12, while a few steps high-quality equipment and options can be admired by visitors. […]

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