The BMW X5 helped change BMW’s course

BMW X5 | September 1st, 2015 by 9
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BMW is a company that seems to be transitioning a bit. It’s creating models that no one ever thought it would make, like front-wheel drive …

BMW is a company that seems to be transitioning a bit. It’s creating models that no one ever thought it would make, like front-wheel drive people carriers and electric hatchbacks. BMW is most definitely taking fans of the brand out of their comfort zone. This new direction has been met with much criticism. Whether fair or unfair, people seem to dislike leaving the comfortable place where BMW only makes small, rear-wheel drive performance sedans. But the naysayers fail to realize that BMW has done this sort of thing before and it knows what it’s doing. The original BMW X5 is the most recent example of this.

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When the first generation X5 debuted, it was blasphemy. “BMW is making an SUV? What next, flying pigs?” people would say (I assume). The idea of BMW creating a luxury SUV, instead of the performance coupes and sedans it was so well known for, bothered many loyal fans. But as soon as it debuted, it was an instant success. The idea of a luxury SUV from one of Germany’s premium brands spread like wildfire. Admittedly, BMW wasn’t the first to do this, Mercedes-Benz was with the original M-Class. But the X5 perfected the idea and brought it more mainstream.

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The X5 then gained a second generation and then a third, each one more successful than the next. Now the BMW X5 is a staple of the Bavarian’s lineup and one of the key vehicles on its sales charts. It’s also one of the most popular luxury SUVs in the world. And it all started by BMW having the courage to make a vehicle that it knew its fans would hate at first. But now, it seems, its fans can’t live without it.

Related: History of the BMW X series


BMW knew exactly what it was doing. The Bavarian brand has taken customers, and the industry, to new heights before and it will do it again. Hell, the original 2002 was an idea most customers, especially American ones, didn’t understand until they tried it. The original M5 was the exact same way. So when BMW created the X5, it was just another stepping stone in the history of BMW’s innovation. And the very same thing is happening with the 2 Series Tourers and the i Division.

BMW knows that to be a truly successful and innovated automaker, it must take its fans and customers to places they’ve never been before. This trailblazing is often met with backlash, but BMW understands that it’s worth it in the long run. All successful companies understand this, whether it be in the auto industry or any other. But it’s the mark of a truly great company, when it can take you out of your comfort zone and show you something new because it knows that you’ll like it eventually. The original BMW X5 did that, the M5 and 2002 did that before it and the 2 Series Tourers as well as the i Division are doing it now. So it’s okay to get uncomfortable, as that’s how change happens.

9 responses to “The BMW X5 helped change BMW’s course”

  1. Kaisuke971 says:

    I don’t know if it will work for the 2 Series… What i do know is apparently it didn’t for the Compact models (E36 and E46), and for the GT (3 and 5 Series) as well haha
    It does work with i/ though

    • Matt Stokes says:

      It kind of did work for the compacts, they just gave up trying to base it on a 3-er and just launched a new model instead, the 1-er.

      And the GT’s are getting a second generation too (at least it’s confirmed for the 5-er), so again, the product itself may not have been everyone’s cup of tea, but the decision to move into those segments has been justified.

  2. Paul williams says:

    In this age where manufacturers are releasing so many niche cars, its becoming survival of the fittest, who can release cars people want at the time.
    Bmw simply have to make cars they dont normally make to survive and keep trying to stay ahead of the game. This also serves to help meep a case for their more traditional cars alive, thus pleasing as many peopleas possible.
    At least they try to stikck to their guns for aslong as possible before having to make the decsion

  3. Mike Vella says:

    they seem to be making the right decisions – look at the sales.

  4. gerry says:

    its just social construction of technology…in the era of conspicious consumption and achierverism they built in the aspirations of a entrepreneurial generation into their next model…compare it wth th slogan of Pirelli in those days…the power of control…need i say more control is 4whl drive adds up with power and conspicious consumption makes SUV! they do the same nowadays with the i8 wich involves all the aspirations of the millenium generation ….nowadays the road to is more important than destination thus production method is more important than product aka i3 and 18 crale to cradle and clean….BMW knows well how to listen to the relevant social grouos in society!!!

  5. Lisa S. says:

    I like the x5 but wouldn’t want to drive one every day. ( my husband can, so I can drive I when I want to) I would never drive the i3– it’s hideous. The 3 series are my happy place for sure, small, quick, fast with a beautiful (real) growl and a sweet twin turbo. You can keep the luxury mobiles!

  6. Abdul R. Kublan says:

    The weird moment when BMW Blog thinks that a Front Wheel Drive BMW is innovative!
    Believe me, it’s not and it’s never like the M5 or the X5, it’s a bad decision taken to cut the costs and make some cheap cars to flood the market with, just like the 2 Series Active Anything….
    and they already destroyed the X1 and they will destroy 1 Series and 2 Series…

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