PureCare inspired by BMW i for eco-friendly vehicle care

BMW i | August 27th, 2015 by 1
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With the vehicle care line PureCare inspired by BMW i, BMW addresses all vehicle owners with an eco-friendly and responsible approach to vehicle care and …

With the vehicle care line PureCare inspired by BMW i, BMW addresses all vehicle owners with an eco-friendly and responsible approach to vehicle care and who wish to act in a correspondingly sustainable manner. Inspired by the philosophy of the sub-brand BMW i, which stands for sustainable and future-oriented electric mobility, the products are, or course, suitable for all vehicles – not only for BMW i models. The products can also be used effectively at home.

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All care products are most economical in use and contain natural ingredients that not only achieve outstanding results but are also biodegradable and environmentally compatible. The natural ingredients are gained entirely from food industry waste that is not suitable for human consumption such as orange peel, for example. The production of spray bottles and labels is also carried out in an environmentally friendly, resource-saving manner. Water and energy consumption in particular is very low. With their caring effect, products from PureCare inspired by BMW i also contribute towards the value retention of the vehicle.

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The all-season glass cleaner with organic ginger extract can be used for effective and smear-free removal of resistant dirt both in the summer and the winter.

The glass cleaner guarantees effective window cleaning at temperatures of up to –23 °C and is available in a practical and material-saving 2,000-ml stand-up pouch. The care line PureCare inspired by BMW i also includes a glass cleaner with organic grapefruit extract. The cleaner, which has already achieved excellent test ratings, is the only one whose spray is also suitable for porous materials such as kenaf or wood.

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Wood and kenaf care from PureCare inspired by BMW i contains organic sandalwood extract and was designed especially for cleaning porous materials such as kenaf and eucalyptus wood. It is not only ideal for the care of moisture-sensitive surfaces, but also provides lasting effective protection.

The leather care balsam with organic olive oil was developed for perfect care of the high-grade leather surfaces in BMW vehicles. It offers all-round protection against daily wear and tear. For optimum preparation of leather care we recommend the leather and upholstery cleaner with organic orange oil extract from the care line PureCare inspired by BMW i. It is ideal for cleaning leather, imitation leather, upholstery and floor mats featured in BMW vehicles.

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The PureCare set comprises a leather and upholstery cleaner with organic orange oil extract as well as the glass cleaner with organic grapefruit extract, which both come in a practical pouch. In order to conserve valuable resources, the pouch is manufactured using fabric and leather waste from BMW i seat production. A particular practical feature – the pouch can also be used as an exclusive toiletry bag.

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