Lexus scored its first monthly win this year in U.S. luxury-vehicle deliveries, ahead of Mercedes and BMW. The Japanese luxury automaker reported an increase of 9.1 percent in sales in July, equating to 29,816 units. Mercedes-Benz posted a 1.2 percent gain to 27,526, and the BMW brand said Monday that sales climbed 2.1 percent to 26,970.
Lexus’ sales were aided by the new NX crossover and the ES Sedan which both had aggressive incentives in July. More and more consumers can be found at the level-entry models, BMW’s $32,950 3 Series, Mercedes’s $31,500 CLA-Class and the $34,480 Lexus NX are bringing a younger customer base to the brands.
For the year, Lexus deliveries have climbed 14 percent to 188,664. BMW holds the sales lead through July with a 6.4 percent advance to 195,593. That’s 3,097 more than Mercedes, which has gained 7.7 percent to 192,496. For July, BMW was led by increases of 49 percent for the X3 SUV and the larger X5, which more than doubled.
Audi continue to show record numbers as well, 21 percent to a July record 17,654 units. For the year, Audi is up 12 percent to 111,269.
Cadillac saw sales decline by 7.1 percent compared to the same month last year, for a total of 14,154 units, while Infiniti showed double growth digits: 22.2 percent – 10,433 units. Jaguar also continues to grow in the U.S., 7.3 percent – 6,253 units.
Numbers by Autonews