BMW USA Sales rose 2.1 percent in July

News | August 3rd, 2015 by 4
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Sales of BMW brand vehicles increased 2.1 percent in July for a total of 26,970 compared to 26,409 vehicles sold in July, 2014. “July kept …

Sales of BMW brand vehicles increased 2.1 percent in July for a total of 26,970 compared to 26,409 vehicles sold in July, 2014.

“July kept the momentum going that we’ve seen throughout the year, producing another strong result for BMW and clearly showing the trend toward our luxury Sports Activity Vehicles”, said Ludwig Willisch, President and CEO, BMW of North America.  “Now we’re looking forward to the new model introductions of the months ahead including the new 7 Series, the new X1, and the refreshed 3 Series.”

In July, notable vehicle sales included the BMW 2 Series which increased 61.1 percent to 1,028 vehicles, the BMW X3 which increased 49.5 percent to 2,340 vehicles and the BMW X5 which increased 123.6 percent to 6,011 vehicles.

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BMW Group Sales
In total, the BMW Group in the U.S. (BMW and MINI combined) reported July sales of 32,161 vehicles, a decrease of 0.2 percent from the 32,220 vehicles sold in the same month a year ago.

MINI Brand Sales
For July, MINI USA reports 5,191 automobiles sold, a decrease of 10.7 percent from the 5,811 sold in the same month a year ago.

BMW Pre-Owned Vehicles
In July, BMW Certified Pre-Owned sold 9,645 vehicles, up 6.6 percent over July 2014, with a year-to-date gain of 21.0 percent to 68,041 vehicles sold over the same period in 2014. Total BMW Pre-Owned sales continue to be challenged by low availability with 15,247 vehicles sold in July 2015, a 9.7 percent decrease from July 2014. The Total BMW Pre-Owned cars sold for the first seven months were 108,388, a 5.6 percent decrease from the same period in 2014.

MINI Pre-Owned Vehicles
In July, sales of MINI NEXT (certified pre-owned) were 1,108 vehicles, up 31.7 percent over July 2014, with a year-to-date gain of 30.2 percent to 6,791 cars over the same period in 2014.  Total MINI Pre-Owned sales were 2,537 cars, an increase of 20.0 percent from July 2014. Total MINI Pre-Owned sales for the first seven months were 15,509, a 7.3 percent increase from the same period in 2014.

Table 1: New Vehicle Sales BMW of North America, LLC, July 2015

July
2015
July
2014
% YTD July 2015 YTD July
2014
%
BMW brand 26,970 26,409 2.1 195,593 183,791 6.4
BMW passenger cars 17,819 21,225 -16.0 136,904 132,029 3.7
BMW light trucks 9,151 5,184 76.5 58,689 51,762 13.4
MINI brand 5,191 5,811 -10.7 35,451 29,963 18.3
TOTAL Group 32,161 32,220 -.2 231,044 213,754 8.1

BMW Motorrad Sales
With 1,445 retails BMW motorcycles posted their second best July ever. This figure was also 11.1 percent above the 1,301 motorcycles sold in July 2014.

The R 1200 GS was the best-selling model in July with 210 units (+30%), and in combination with the new for 2015 R 1200 RS, grew boxer model retails by 56.3 percent to 702 units compared to 449 in July of 2014.

With 196 retails (+44%) the new S 1000 RR helped post S-Series growth of 22.2 percent with sales of 336 units compared to 275 this time last year. 

Table 2: Motorcycle Sales BMW of North America, LLC, July 2015

July
2015
July
2014
% YTD July
2015
YTD July 2014 %
BMW Motorcycles 1,445 1,301 11.1 10,699 9,649 10.9

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