Control a BMW i3 with your mind – Video

BMW i, Videos | July 16th, 2015 by 1
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MoneySuperMarket’s Car Insurance Epic Mind Drive gives customers a once-in-a-life-time opportunity to drive a car with their mind. In celebration of savvy savers who use …

MoneySuperMarket’s Car Insurance Epic Mind Drive gives customers a once-in-a-life-time opportunity to drive a car with their mind. In celebration of savvy savers who use their heads and save money on their car insurance they’ve teamed up with Carol Vorderman to launch Epic Mind Drive, the world’s first mind-controlled electric car! In this case the BMW i3 electric car.

The Car Insurance Epic Mind Drive reminds customers how important it is to use their heads when behind the wheel. In the real world, driving safety involves keeping your mind on the road. With telematics technology increasingly being installed to allow drivers to prove how well they drive to reduce car insurance premiums, Epic Mind Drive brings to life why it’s so important to keep your mind on your driving.

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As well as the Epic Mind Drive grand prix we also created an Epic Mind Drive mobile game. The game used innovative face-tracking technology that allows you to control a car right in the palm of your hand via a video call. Players literally use their head to navigate a car around a track by tilting their head from left to right to steer the car around the Epic Mind Drive track.

In the real world, driving safety involves keeping your mind on the road. With telematics technology increasingly being installed to allow drivers to prove how well they drive to reduce car insurance premiums, Epic Mind Drive will bring to life why it’s so important to keep your mind on your driving.

Watch Carol Vorderman get in the driver’s seat of the world’s first mind-controlled electric car in this epic video.

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