Staying relevant. That’s the bottom line in many businesses and especially in the automotive industry. For the most part, BMW has stayed relevant in the last decade and overcame the challenging recession while continuing to innovate in many segments, or launch new ones.
BMW’s competitors have also pushed ahead and launched many new compelling products that could give BMW a headache down the road. Some pundits have already begun asking if BMW has lost its way and what would it take to get back on track — what design and technology, what models…
So we decided to take a look at the competition as a source of inspiration for BMW cars that we would love to see on the road:
1. Porsche 911
The granddaddy of all sports cars, the epitome of a daily driver sports car — this is the 911. Unfortunately, even though the BMW i8 is a remarkable machine, it still lacks in some areas, like track handling and explosive performance.
BMW could certainly use a car with an i8 design and a 911 sportiness.
2. Audi S4/S5
The upcoming BMW 340i and the 440i will match the respective Audi S-models in terms of power. But as far as design, the sporty S4/S5 will have the edge. The rumormill churned out that an M Performance Automobile based on the 3 and 4 Series will follow, but BMW has yet to confirm the rumors
The M340i and M440i will provide ample power, handling and appeal.
3. Tesla Model S
The technology is there, now if only BMW would bring already a Tesla competitor to the market. Give the car a lightweight chassis, a decent size platform, lots of batteries, premium materials and driving dynamics, and Tesla’s bosses will have plenty to worry about.
4. Mercedes-Benz CLA
The Benz CLA sells like crazy. It’s quickly becoming the bread and butter for the Stuttgart-based automaker and BMW has yet to launch a competitor. A 2 Series Coupe with four-doors and a sloppy roof is an option, or even the upcoming 1 Series Sedan, as long as it gets decent performance from that front-wheel drive platform.
5. Mercedes-Benz GL
The seven-seater GL is also a great seller for Benz and BMW won’t have an answer until 2018 when the X7 rolls off the production line in Spartanburg. Currently, the larger Mercedes-Benz GL Class offers more space and utility than the X5, accompanied by the better offroad capabilities, so a competitor is needed. Now more than ever.
6. Ferrari California
BMW has quite a few great convertibles, but none of them are in the same league as the California. The BMW i8 Spyder, with a metal folding roof, a 2+2 seating arrangement and around 600 horsepower, could be the answer. Does BMW really need this one? Probably not, but it would be an exciting car, nonetheless.
7. Jaguar F-Type
BMW needs to return the BMW Z4M! Plain and simple! Give it a bit more passenger room, add 600+ horsepower engines and ensure that the M engineers had plenty of time to fine tune it, and you will have a winner in your hands. A niche car, of course, but a fun one to drive, for sure.