Van Meel says he doesn’t believe there would be enough demand for an M7 since the philosophy around the 7 Series is all about luxury and comfort. A low demand for an M3 Touring is also putting a stop to any plans to bring a sporty wagon to market.
“We should not have too many models,” van Meel said. “The products we offer must also be in focus. In other words, they must match the brand. [..] The stories about an M3 Touring keep coming back. Those people look at what the competition is doing and then call that we need to do that because we already have a Touring in the BMW program. In the past we tried to come up with touring, but no demand. Still not there.”
The company has other plans though for the M Performance Automobile line-up. Van Meel says M is currently analyzing the prospects of rolling out more M Performance Without confirming any upcoming models, van Meel says that there is room for an M-tuned automobile in several segments. Our sources say that the X3 and X4 are the best candidates now to receive an M Performance Automobile.