M Boss says no M3 Touring or M7 are coming

Rumors | July 8th, 2015 by 6
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BMW M boss Franciscus van Meel told Dutch magazine Autovisie that the sports division has no plans to build an M3 Touring or an M7 …

BMW M boss Franciscus van Meel told Dutch magazine Autovisie that the sports division has no plans to build an M3 Touring or an M7 super sporty limousine.

Van Meel says he doesn’t believe there would be enough demand for an M7 since the philosophy around the 7 Series is all about luxury and comfort. A low demand for an M3 Touring is also putting a stop to any plans to bring a sporty wagon to market.

“We should not have too many models,” van Meel said. “The products we offer must also be in focus. In other words, they must match the brand. [..] The stories about an M3 Touring keep coming back. Those people look at what the competition is doing and then call that we need to do that because we already have a Touring in the BMW program. In the past we tried to come up with touring, but no demand. Still not there.”

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The company has other plans though for the M Performance Automobile line-up. Van Meel says M is currently analyzing the prospects of rolling out more M Performance Without confirming any upcoming models, van Meel says that there is room for an M-tuned automobile in several segments. Our sources say that the X3 and X4 are the best candidates now to receive an M Performance Automobile.

Related: F81 BMW M3 Touring – The Best Car BMW Won’t Make

6 responses to “M Boss says no M3 Touring or M7 are coming”

  1. Mateo says:

    In other words, they must match the brand

    LOL
    X6M match BMW M brand and M3 Touring does not or M5 Touring?
    hahahaha
    so stupid, today M badge is everywhere like AMG badge so ///M is not special any more.
    Only reason not to make M3/M5 Touring and M7 is M O N E Y and nothing else.
    We all know that.

  2. joseph_rma says:

    On one side, too many M models is not good, too many models in BMW lineup in general isn’t good thing either, so many times discussed. On the other side money is the object, it’s common thing naturally these days for automakers as for other companies.
    We don’t find X5/X6M necessary too, but it is also million times discussed thread. M division needs to be focused on producing performance oriented cars based on models which are “worthy” to have proper M badge, not on every car in the lineup. But, maybe M5 Touring for example isn’t bad idea, from all angles better than having X5M.

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