BMW’s relationship with America

Interesting, Others | July 5th, 2015 by 3
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Since the our Independence Day has just passed, it’s good to think about how important the United States has been to BMW over the years. …

Since the our Independence Day has just passed, it’s good to think about how important the United States has been to BMW over the years. The American market is one of BMW’s most important and is now even has a major manufacturing facility, in Spartanburg, South Carolina. So while BMW is a German car company, America does have a huge part to play in its success, and so I think it’s fair to say that BMW is allowed to celebrate in its Independence Day.

This is especially a good year to celebrate the connection between BMW and America. This year marks the 40th anniversary of the 1975 BMW victory at Sebring. Brian Redman piloted a 3.0 CSL racer to take the victory, putting BMW and its Motorsport Division on the map. BMW’s weren’t very well known in America at that point, with Brian Redman once saying that many Americans thought BMW stood for British Motor Works. But after that race, sales nearly tripled in North America, so BMW’s plan worked and Americans started to take notice.

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Ever since then BMW has been one of America’s most sought after luxury and performance car brands and America has become one of BMW’s biggest and most important markets. In fact, America became so important to BMW that it opened up a manufacturing plant in Spartanburg. This plant is solely responsible for manufacturing all BMW “X” model SUVs for the entire world marketplace. Sans the X1. It also has test track and driving school facilities on the grounds to help customers learn how to use their xDrive vehicles. This facility is brand new and state-of-the-art and handles a massive workload, so it shows just how important it is to BMW.

It’s ironic, that BMW and the United States would be so important to each other, considering that BMW used to make engines that piloted Nazi Luftwaffe fighter planes, back in WWII. But it seems that all of that is water under the bridge, and that both BMW and the United States are best of pals, now. Hopefully, such a relationship can continue for many more years, and Independence Day celebrations to come.

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