June 2015: BMW USA sales increase 6.5 percent; 56.9 percent for 2 Series

News | July 1st, 2015 by 0
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Sales of BMW brand vehicles increased 6.5 percent in June for a total of 32,176 compared to 30,201 vehicles sold in June, 2014. “There’s no …

Sales of BMW brand vehicles increased 6.5 percent in June for a total of 32,176 compared to 30,201 vehicles sold in June, 2014.

“There’s no better follow-up to a record May than a record June with the numbers showing a consistent momentum for BMW as the year reaches the half-way point,” said Ludwig Willisch, President and CEO, BMW of North America. “It’s clear the U.S. is more in love with light trucks than ever before and the hardest part is supplying the demand.  At the same time, I am delighted to see MINI gaining more traction as model availability continues to increase.”

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In June, notable vehicle sales included the BMW 2 Series which increased 56.9 percent to 1,067 vehicles, the BMW 4 Series which increased 69.4 percent to 6,625 vehicles and the BMW X5 which increased 89.0 percent to 7,508 vehicles.

BMW Group Sales
In total, the BMW Group in the U.S. (BMW and MINI combined) reported June sales of 38,350 vehicles, an increase of 7.8 percent from the 35,577 vehicles sold in the same month a year ago.

MINI Brand Sales
For June, MINI USA reports 6,174 automobiles sold, an increase of 14.8 percent from the 5,376 sold in the same month a year ago.

BMW Pre-Owned Vehicles
In June, BMW Certified Pre-Owned sold 9,326 vehicles, up 16.7 percent over June 2014, with a year-to-date gain of 23.8 percent to 58,396 vehicles sold over the same period in 2014. Total BMW Pre-Owned sales were 15,069 vehicles sold in June 2015, a 1.1 percent decrease from June 2014. The Total BMW Pre-Owned cars sold for the first six months were 93,141, a 4.9 percent decrease from the same period in 2014.

MINI Pre-Owned Vehicles
In June, sales of MINI NEXT (certified pre-owned) were 1,051 vehicles, up 35.6 percent over June 2014, with a year-to-date gain of 29.9 percent to 5,683 cars over the same period in 2014.  Total MINI Pre-Owned sales were 2,432 cars, an increase of 25.9 percent from June 2014. Total MINI Pre-Owned sales for the first six months were 12,972, a 5.1 percent increase from the same period in 2014.

Table 1: New Vehicle Sales BMW of North America, LLC, June 2015

June
2015
June
2014
% YTD June 2015 YTD June
2014
%
BMW brand 32,176 30,201 6.5 168,623 157,382 7.1
BMW passenger cars 20,529 23,557 -12.9 119,085 110,804 7.5
BMW light trucks 11,647 6,644 75.3 49,538 46,578 6.4
MINI brand 6,174 5,376 14.8 30,260 24,152 25.3
TOTAL Group 38,350 35,577 7.8 198,883 181,534 9.6

BMW Motorrad Sales
BMW motorcycles established a new all-time record for sales, retailing 2,433 motorcycles in June. This record was also 83.3 percent above the 1,327 motorcycles sold in June 2014.

The R 1200 RT was the best selling model in June with 270 units, and in combination with the new for 2015 R 1200 R, grew boxer model retails by 160% to 1,346 units compared to 517 in June of 2014.  S-Series models were boosted by the arrival of the all-new S 1000 XR adventure motorcycle, posting growth of 60% with sales of 463 units compared to 290 this time last year.  The recently introduced F 800 R helped F-Series models also outperform 2014, growing 50% with 337 deliveries compared to 225 in June 2014.

With growth of 10.9% after 6 months, BMW Motorrad also set a new half-year record.

  Table 2: Motorcycle Sales BMW of North America, LLC, June 2015

June
2015
June
2014
% YTD June
2015
YTD June 2014 %
BMW Motorcycles 2,433 1,327 83.3 9,254 8,348 10.9

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