May 2015: BMW USA sales rose 4.7 percent

News | June 2nd, 2015 by 0
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Sales of BMW brand vehicles increased 4.7 percent in May for a total of 31,003 compared to 29,602 vehicles sold in May, 2014. “The summer …

Sales of BMW brand vehicles increased 4.7 percent in May for a total of 31,003 compared to 29,602 vehicles sold in May, 2014.

“The summer driving season is getting underway and judging by the record May for BMW it’s clear the demand is still strong for new cars across the U.S.” said Ludwig Willisch, President and CEO, BMW of North America.  “The momentum continues as we celebrate 40 years of the iconic BMW 3 Series and look for more news to come from BMW in the days ahead.”

In May, notable vehicle sales included the BMW 3 / 4 Series which increased 17.9 percent to 12,868 vehicles, the BMW 2 Series which increased 16.9 percent to 1,119 vehicles and the BMW X5 which increased 34.4 percent to 5,797 vehicles.

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BMW Group Sales
In total, the BMW Group in the U.S. (BMW and MINI combined) reported May sales of 36,836 vehicles, an increase of 4.3 percent from the 35,331 vehicles sold in the same month a year ago.

BMW Pre-Owned Vehicles
In May, BMW Certified Pre-Owned sold 11,105 vehicles, up 21.0 percent over May 2014, with a year-to-date gain of 25.2 percent to 49,070 vehicles sold over the same period in 2014. Total BMW Pre-Owned sales continue to be challenged by low availability with 17,416 vehicles sold in May 2015, a 3.6 percent decrease from May 2014. The Total BMW Pre-Owned cars sold for the first five months were 78,072, a 5.6 percent decrease from the same period in 2014.

MINI Brand Sales
For May, MINI USA reports 5,833 automobiles sold, an increase of 1.8 percent from the 5,729 sold in the same month a year ago.

MINI Pre-Owned Vehicles
In May, sales of MINI NEXT (certified pre-owned) were 1,100 vehicles, up 40.3 percent over May 2014, with a year-to-date gain of 28.7 percent to 4,632 cars over the same period in 2014.  Total MINI Pre-Owned sales were 2,591 cars, an increase of 13.5 percent from May 2014. Total MINI Pre-Owned sales for the first five months were 10,549, a 1.3 percent increase from the same period in 2014.

Table 1: New Vehicle Sales BMW of North America, LLC, May 2015

May
2015
May
2014
% YTD May 2015 YTD May
2014
%
BMW brand 31,003 29,602 4.7 136,447 127,181 7.3
BMW passenger cars 21,691 19,237 12.8 98,556 87,247 13.0
BMW light trucks 9,312 10,365 -10.2 37,891 39,934 -5.1
MINI brand 5,833 5,729 1.8 24,086 18,776 28.3
TOTAL Group 36,836 35,331 4.3 160,533 145,957 10.0

BMW Motorrad Sales
BMW motorcycles set an all-time record for sales in May, retailing 2,034 motorcycles. This record was also 19.6 percent above the 1,701 motorcycles sold in May 2014.

The new for 2015 S 1000 RR was the best selling model in May with 273 units, while the S 1000 R with 127 sales compared to 88 the year before helped drive S-Series growth of 31% over May 2014. R-Series models were boosted by the arrival of the all-new R 1200 RS, posting growth of 22% with sales of 1,136 units compared to 930 this time last year.  The recently introduced F 800 R helped F-Series models also outperform 2014, growing 29% with 258 deliveries compared to 200 in May 2014.

Table 2: Motorcycle Sales BMW of North America, LLC, May 2015

May
2015
May
2014
% YTD May
2015
YTD May 2014 %
BMW Motorcycles 2,034 1,701 19.6 6,821 7,021 -2.8

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