The world’s largest carmaker and the world’s most successful manufacturer of premium cars are also the most valuable car brands. Toyota and BMW are at the forefront of the 2015 BrandZ Top 100 rankings created this year for the tenth time by the experts at Millward Brown.
Although the value of the Toyota brand fell last year by 2 percentage points, with 28.913 billion US dollars, the Japanese lead the rankings but still sovereign on. BMW follows in second place with a brand value of 26.349 billion US dollars and grew by 2 percent.
Behind the two leaders follows Mercedes-Benz in third place, with a brand value in the BrandZ Report of $21.786 billions.
The main premium competitor for BMW and Mercedes, Audi, follows with a brand value of 10.127 billion US dollars in the seventh place. Audi, for the first time, was able to leave the parent company Volkswagen behind them (9.283 billion US dollars). Millward Brown estimates the value of the brand in 2015 has jumped 43 percent higher than a year ago.
In the overall ranking of the 2015 100 most valuable brands in the world, Toyota, BMW and Mercedes land on the 30th, 34th and 43rd spots. At the top, we can find Apple, Google, Microsoft, IBM, Visa, AT&T, Verizon, Coca-Cola, McDonald’s and Marlboro. If we only look at the European-based brands, Deutsche Telekom, Louis Vuitton and BMW are behind SAP. Mercedes-Benz comes 7th.
Click below for the full rankings.