BMW USA sales increased 6.9 percent in April

News | May 1st, 2015 by 2
2015 bmw 6 series gran coupe images 45 750x500

Sales of BMW brand vehicles increased 6.9 percent in April for a total of 26,952 compared to 25,202 vehicles sold in April, 2014. “A good …

Sales of BMW brand vehicles increased 6.9 percent in April for a total of 26,952 compared to 25,202 vehicles sold in April, 2014.

“A good April result with a BMW sales record is the perfect set-up going into what are typically the even stronger sales months of May and June,” said Ludwig Willisch, President and CEO, BMW of North America. “All of us at BMW are excited about this season because starting right now, in May, we are celebrating 40 years of an icon, the BMW 3 Series, the most successful BMW of all-time and the world standard in its segment.”
BMW 3 Series F30 4 750x500

In April, notable vehicle sales included the BMW 3 / 4 Series which increased 5.9 percent to 10,374 vehicles and the BMW 2 Series which increased 38.8 percent to 1,009 vehicles. The BMW X5 has increased 12.0 percent year-to-date with 15,846 sold compared to the first four months of 2014.

BMW Group Sales
In total, the BMW Group in the U.S. (BMW and MINI combined) reported April sales of 32,428 vehicles, an increase of 9.6 percent from the 29,592 vehicles sold in the same month a year ago.

BMW Pre-Owned Vehicles
In April, BMW Certified Pre-Owned sold 10,457 vehicles, up 34.3 percent over April 2014, with a year-to-date gain of 26.5 percent to 37,965 vehicles sold over the same period in 2014. Total BMW Pre-Owned sales continue to be challenged by low availability with 15,979 vehicles sold in April 2015, a 1.6 percent decrease from April 2014. The Total BMW Pre-Owned cars sold for the first four months were 60,656, a 6.2 percent decrease from the same period in 2014.

MINI Brand Sales
For April, MINI USA reports 5,476 automobiles sold, an increase of 24.7 percent from the 4,390 sold in the same month a year ago.

MINI Pre-Owned Vehicles
In April, sales of MINI NEXT (certified pre-owned) sold 955 vehicles, up 32.6 percent over April 2014, with a year-to-date gain of 25.5 percent to 3,532 cars over the same period in 2014.  Total MINI Pre-Owned sales were 2,203 cars, an increase of 2.1 percent from April 2014. Total MINI Pre-Owned sales for the first four months were 7,958, a 2.2 percent decrease from the same period in 2014.

Table 1: Vehicle Sales BMW of North America, LLC, April 2015

April
2015
April
2014
% YTD April 2015 YTD April
2014
%
BMW brand 26,952 25,202 6.9 105,444 97,579 8.1
BMW passenger cars 19,014 16,923 12.4 76,865 68,010 13.0
BMW light trucks 7,938 8,279 -4.1 28,579 29,569 -3.3
MINI brand 5,476 4,390 24.7 18,253 13,047 39.9
TOTAL Group 32,428 29,592 9.6 123,697 110,626 11.8

BMW Motorrad Sales
Sales of BMW motorcycles in April decreased 24.2 percent, to 1,689 motorcycles compared to the 2,229 sold in April 2014.

Table 2: Motorcycle Sales BMW of North America, LLC, April 2015

April
2015
April
2014
% YTD April
2015
YTD April  2014 %
BMW Motorcycles 1,689 2,229 -24.2 4,787 5,320 -10.0

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