Reputation Institute [RI], the 18-year-old reputation management consulting firm based in New York and Copenhagen, says BMW is the world’s most reputable company in 2015. The firm has just released a list of what it deems the 100 most reputable companies in the world and BMW leads ahead of Google.
For the last 10 years, Nielsen’s firm has been putting out its list, called the Global RepTrak 100. It comes from a three-month-long survey it conducted from January through March, of 61,000 people in 15 countries: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Korea, Spain the U.K. and the U.S. It started with a list of the world’s 500 largest companies by revenue, then culled that to 150 using reputation lists it’s put together over time. To be considered, a company had to be well known in the countries surveyed and have revenues of more than $6 billion in the U.S. or $1 billion globally.
Third on the list is Daimler.
Nielsen says that BMW stands out by being an auto maker as well as a local business. BMW has a reputation for being a distinctive brand with a premium on reliable engineering and safety. The BMW i3 electric vehicle also sits well with the environmentalists.
There are five other carmakers on the list: Daimler at No. 3, Volkswagen at No. 14, Honda at No. 61, Ford at No. 65 and General Motors at No. 96. Honda took the worst reputation hit of the group this year after a massive international recall of faulty airbags in February.
Rolex, aided by its association with tennis legend Roger Federer, has ranked fourth.
The full list can be found here.