Should BMW build the Vision Future Luxury Concept?

Interesting, Others | April 13th, 2015 by 6
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As we know, BMW’s upcoming 7 Series will be its flagship car, as always. The 7er is the car that gets BMW’s newest technologies and …

As we know, BMW’s upcoming 7 Series will be its flagship car, as always. The 7er is the car that gets BMW’s newest technologies and innovations. It’s also the most luxurious car to wear a blue and white roundel. The current 7’s cabin is a very nice place to spend time in, but has been overshadowed as of late by the newcomers from Audi and Mercedes-Benz. The upcoming 7 will be a step up, but it begs the question, should BMW go even further?

Last year, BMW showed off a Vision Future Luxury Concept, displaying what very well could be an upcoming 9 Series. The Vision Future Luxury concept (VFL) is the result of BMW’s appetite for luxury gone wild. The VFL isn’t just a 7 Series with fancier leather or an elongated wheelbase. It’s luxury unhinged, with intriguing and innovative designs throughout.

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The VFL is an ultralight concept, using incredible techniques to achieve low weight and high structural rigidity. The front seatbacks for instance, are carbon fiber, but also built into the B-Pillar. This keeps the weight down, while maintaining structural integrity and side impact safety. BMW also utilizes a technique for certain interior trim pieces called “Subtractive Modeling”, in which BMW layers various materials (carbon fiber, aluminum leather and wood) in one continuous stroke, and mills them down in specific areas to create a seamless look for the trim. This technique is a bit odd, as there will be wood and aluminum underneath other materials, so the passengers won’t see it in certain areas. However, it gives the trim a very unique look and keeps weight down.

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The interior of the VFL is truly unique and luxurious and puts it, and possibly the upcoming 9 Series, within shouting distance of a Rolls Royce. If a 9 Series were to be made, and this VFL concept is the basis of it, then it would succeed the 7 Series as BMW’s flagship. If such a thing were to happen, the 9er would be in a segment of one, and have no real competition.

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The 9 Series would slot in between the 7 Series and the Rolls Royce Ghost, in BMW’s lineup. No other car really occupies that territory. The only car to come close would be Mercedes-Maybach S600, but that’s just a tarted up S-Class with Maybach branded pillows in the back seat. It really isn’t a different model from the S-Class, it’s more like a higher trim level. The 9 Series would be its own car in its own segment and it wouldn’t wear any other badge, aside from a BMW roundel.

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This is a unique opportunity for BMW to create another segment for itself. If priced right, the 9 Series could be the car for people who don’t want to spend the wrong side of $400,000 on a Rolls Royce, but do want something more luxurious than the standard 7 Series or S-Class. The 9 Series could be a big hit, but BMW needs to strike now while no one else is doing it.

6 responses to “Should BMW build the Vision Future Luxury Concept?”

  1. IceDree says:

    If they build it, they should build it as a 7-Series.
    Having another sedan above the 7 can send the wrong message, that the 7 is not good enough to take on the S-class.

    Quick example, the recently unveiled Cadillac CT6 … People already dismissed it because Cadillac will have a Range Topper above it by the end of the decade.

    I say keep the 7 as the flagship & create more variants from it … A extra luxurious stretched one to take on the S600 Maybach. A Performance oriented variants to take on the AMGs (not necessarily an M) … But whatever they do, they should keep it strictly a BMW. A Rolls Royce edition is a horrible idea & sounds like a brandingmarketing gig

  2. Icebreaker says:

    “The only car to come close would be Mercedes-Maybach S600, but that’s just a tarted up S-Class with Maybach branded pillows in the back seat” LOL best line ever! great post. hope they do make the 9 series along with the 8

  3. viper says:

    great idea ,but it won’t happen anytime soon, 9 seires , yeah maybe in 2028 , just maybe

  4. Peter Kinahan says:

    they should built a 9 series as some people will simply not buy a rolls royce (too flashy and too much exposure). Bmw will not built it as they seem to have lost their ability to create unique niche models and they are afraid or unable to show a clear difference between their models. You no longer know what you are driving they are all the same. The same is the refusal of BMW M to built for instance an BMW M6 with x drive. The claim they make is that BMW is a rear wheel driven car manufactory. If that is the case why have x drive in the first place. Last but not least management of BMW listen too much to the people of Mc Kinsey , these guys have been living there for ages . It is my believe that BMW would have been far more successful with Wolgang Reitzle at the helm . Sad that the Unions and Mr Von Kuehnheim maniputaed the bioard.

  5. […] that the Munich-based company has already started working on a new model that will be based on the Vision Future Luxury concept and will sit above the 7 Series, filling the gap between the BMW flagship and the […]

  6. […] that the Munich-based company has already started working on a new model that will be based on the Vision Future Luxury concept and will sit above the 7 Series, filling the gap between the BMW flagship and the […]

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