BMW needs to create a Mercedes-Benz CLA competitor

1-series | March 2nd, 2015 by 11
bmw 1 series sedan3 750x500

Mercedes-Benz is having fantastic success with its all-new, FWD based CLA class. There are many detractors of the CLA class, claiming that it dilutes the …

Mercedes-Benz is having fantastic success with its all-new, FWD based CLA class. There are many detractors of the CLA class, claiming that it dilutes the luxury image of the brand to have such an inexpensive, FWD car. I’d argue that having cars as fabulous as the S-Class and AMG GT prevent any sort of dilution to the Mercedes brand.

But despite the many detractors, Mercedes is currently selling boatloads of CLAs. Which, in turn, sprung Audi to create the A3 sedan and is basically forcing BMW’s hand into making a 1 Series sedan. Audi won’t have an issue with diluting its image as the four-ringed brand has been making FWD based sedans for ages. But BMW, like Mercedes, has not and it begs the question — should they start now?

bmw 1 series sedan3 750x412

The funny thing about the Germans is that are always copying each other. Itself endless competition to outsell each other in all of the same segments. So much so, that car segments, worldwide, are copying what the Germans are doing. So considering the Germans’ need to beat each other at each others’ games, I’d say that yes, BMW should start now.

READ ALSO: Does BMW Need A 1 Series Sedan?

It’s an odd thing for BMW enthusiasts to imagine, a 1 Series sedan which powers the front wheels. But all great, new ideas take some heat at first. Eventually, though, once people actually taste the pudding, they realize how sweet it can be.

I also think a FWD 1 Series would help BMW’s brand image. Not that it’s suffering at the moment, but potentially shifting. Many publications seem to be thinking that BMW is becoming a bit too luxury oriented and losing its sporting credentials. So a small, inexpensive sports sedan could bring a youthful sporting image back to BMW.

So along with the obvious sales reasons, I think BMW has much to gain from making a FWD 1 Series sedan to combat the Mercedes-Benz CLA. A youthful brand image can bring in a bevy of new buyers who would likely start with a 1 Series and move up through the brand as they got older. So naysayers will always be exactly that, naysayers. Or as the kids like to say — Haters gonna hate.

11 responses to “BMW needs to create a Mercedes-Benz CLA competitor”

  1. Sebastian says:

    BMW is already “losing its credentials” by covering every niche for the sake of sales. A CLA competitor would only benefit sales, not brand image/heritage.

  2. Mario Argüello says:

    bmw has never needed to copy another design, bmw always been copied

  3. Otto says:

    You really should try to improve your automotive culture, especially EU cars and market.

    – “Which, in turn, sprung Audi to create the A3 sedan”

    The CLA and A3 Sedan were introduced and on sale the same year. The A3 was even available few weeks before the CLA. Furthermore, the CLA is marketed as a Coupe, not as a Sedan, just like the CLS or the 6 Series GC.

    – “Audi won’t have an issue with diluting its image as the four-ringed brand has been making FWD based sedans for ages. But BMW, like Mercedes, has not”

    MB is making FWD cars for 18 years now… It even produced FWD cars in the 50/60 when it was the owner of…Audi.

    And what kind of image are you talking about ? Luxury ? A RWD transmission doesn’t make it more luxurious than a FWD IMHO. Sport ? maybe…

    – “So a small, inexpensive sports sedan could bring a youthful sporting image back to BMW”

    No. BMW is and will (must) stay a premium brand. A cheap model will kill its image. As long as the tag price matches the expectations for a premium car, it’s fine. If you can’t afford one, buy a Chevrolet or even better : a Japanese.

    And regard to the increasing sales year by year, BMW doesn’t need such a cheap model obviously.
    Last thought : A 2 Series Gran Coupe could be a option but BMW already had troubles with the 4 GC and had to design it with a hatch instead of a trunk.

  4. RuelSpot says:

    Competition is good for business and for the consumer… If “the big three”, BMW, Mercedes-Benz and Audi were to drag their feet in terms of not engineering vehicles that are more efficient, and be
    the forerunners in designing very appealing automobiles, they would all become extinct.

    Personally, I love the competition, you know what they say, “if you can’t stand the heat, get out of the kitchen”.

  5. Rokie888 says:

    I really like the CLA, wayy better than C Class IMO.

  6. TheBingoBalls says:

    Isn’t there a 2-Series Gran Coupe coming?

  7. Schm says:

    1 series FWD is cool, and a good idea by all means, but I really want a 228i grand coupe. Please, please please green light this, I will trade in my e90 330i for it next. Just say no to model bloat.

  8. […] The BMW 2 Series Gran Coupe is said to be a rear-wheel drive four-door coupe as a competitor to the Mercedes-Benz CLA. […]

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