A Rolls Royce edition of the 7 Series would be cool

7-series, Rolls Royce | February 23rd, 2015 by 14
BMW Individual 760Li Sterling ROBBE BERKING02 750x500

What do you think, would a Rolls Royce edition BMW 7 Series be a good idea?

When most people think of luxury cars, they tend to think Mercedes-Benz. I’m not necessarily positive why Benz over BMW, Audi, Porsche, Lexus or Cadillac, but it seems to be the go-to luxury brand of the masses. Despite BMW selling more cars last year.

I’m not saying it’s undeserved, Mercedes makes some great luxury cars. The new S-Class has possibly the finest rear seat that these glutes have ever had the privilege of sitting in. Mercedes dominates the luxury segment so much that it even overshadowed its own uber-luxury company, Maybach. Maybach went bust do to the fact that no one really considered it. While that was more losing to Rolls and Bentley and the fact that Maybachs were too expensive for a fancy, last-gen S-Class, one could still make the argument that most rich folk went to the S-Class even if they could afford more.

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Recently, Mercedes has resurrected its Maybach, but in name only. Currently on sale is a Maybach edition S-Class Mercedes. With it comes an extremely decadent interior, one befitting royalty. This, undoubtedly, will sell like crazy to all of the yacht club goers who want to upend their buddies who only drive “regular” S-Classes.

So my question, finally, is if Mercedes is going to make a special edition version of one of its cars based off of a company it owns, why doesn’t BMW do the same?

BMW has arguably the greatest luxury car manufacturer in history under its belt, in Rolls Royce. And being that the new 7 Series is aimed squarely at, not only the S-Class, but the tippy-top of the luxury car segment, it makes sense for BMW to create some sort of special edition, Rolls Royce edition of the 7 Series. At least in my eyes it does.

READ ALSO: BMW Individual 7 Series Composition inspired by Steinway & Sons

The 7 Series has always been a fantastic car, a driver’s car, but has never been the luxurious limo that the S-Class was. Nor it was ever meant to be. It certainly has the potential to be a fantastically opulent vehicle and we might see that in the upcoming G11/G12 models.

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I think BMW could do some very interesting things with Rolls Royce. Maybe a Rolls Edition 7 Series with and interior designed by the British marquee. It could have BMW’s V12, special edition wheels, a champagne fridge and umbrellas in the doors. This would allow customers to get a taste of Rolls Royce without having to sell a child to buy one.


What do you think, would a Rolls Royce edition 7 Series be a good idea?

14 responses to “A Rolls Royce edition of the 7 Series would be cool”

  1. Icebreaker says:

    9 series will come

  2. Groover says:

    NO! I think the individual branding is enough. Making a Rolls Royce edition would cheapen the Rolls Royce brand I think. Original Maybach no longer exists thus using its name by Mercedes would not make Maybach look any cheaper. However, BMW could market some of the options as in “as in Rolls Royce”, this surely will make customers drool to add those options.

    Regarding the 7 series, I believe BMW should create a grand coupe of it. Squeeze it and make it more appealing to older drivers. I don’t think the 6 series is a good substitute as it is way more sporty. Driving around the LWB or even the SWB of the BMW 7 series is not fun at all and is always painful experience to the human neck (checking blind spots and trying not to hit something while turning in narrow roads). I also suggested the grand coupe because I guess that the market segment that is looking to be chauffeured around won’t be able to resist the new S-Class and and won’t be content with the 7 series.

  3. Mike N. says:

    Isn’t what you’re proposing basicall the Rolls Royce Ghost? Like how VWAG managed to sell a really tarted up Phaeton as a Bentley for almost triple the money, BMW did the same with the 7 series and Ghost.

  4. mrgmfr says:

    Must see the car first, then to decide for yes or no, I mean for the car design not the engine, the V12 it was always perfect engine for the large luxurious cars.

  5. mrgmfr says:

    Must see the car first, then to decide for yes or no, I mean for the car design not the engine, the V12 it was always perfect engine for the large luxurious cars.

  6. Andrewthecarguy says:

    Def not. As gGroover noted, the Maybach is dead as a brand, so it hurts nothing to have a Maybach S Calss, ditto the Pullman.

    What I would love to see however is the L7 reborn. Along with an M7. If BMW is serious about market share in the upper echelon, then it needs direct competitors with the S Class and all it has to offer.

    The L7 would be a no compromise luxury sedan, with its natural BMW sporting character dialed back significantly, while offering luxus options not available on other 7 Series. The M7 is the answer to the S65 specifically because it will be based on the 760. Let the B7 continue to take on the S63.

  7. TheBingoBalls says:

    Errr…isn’t that just called BMW Individual?

    • Horatiu B. says:

      Yes, but RR Bespoke takes it a bit further.

      • TheBingoBalls says:

        But why would you want to take it any further? I think BMW Individual already adds a certain level of luxury more fitting to BMW’s style. This is taking it to the extreme but I think it’s realistic. Someone looking for that Rolls Royce luxury but in a BMW is likely going for the 760Li as their starting point. That alone already starts at $141,000 USD. Throw in options and Rolls Royce-like customization and luxury, I bet it could reach $200,000. At that point, you’re already starting to enter Rolls Royce Ghost territory. If someone can spend $200,000 on a car, I’m sure the Ghost isn’t that far out of reach and would be the better choice if they wanted that Rolls Royce feel.

        Just my two cents.

  8. Tom says:

    Keep the brands separate and distinct.

  9. Erik says:

    Not a bad idea, but couldn’t use the Rolls Royce name, this would cheapen it. They did build the MINI Goodwood edition, that used RR materials on the interior (cashmere or leather everywhere, sheepskin floor mats). Something like that could work, but I think the price would get it too close to the Ghost.

  10. 2sfhim says:

    Alpina could make it. They did the B12 5.7, why not try again with a more luxurious version ?

  11. […] Nico DeMattia asked a question recently as to whether or not BMW should produce a ‘Rolls-Royce’ branded 7 series. This was in regards to the announcement by Daimler that they are producing the Mercedes-Maybach S600. […]

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