Is BMW i the best subdivision in the business?

BMW i | February 9th, 2015 by 4
BMW i3 and BMW i8 Concept 750x500

There are so many subdivisions amongst automakers today. BMW has its famous M Division, Mercedes has AMG, Audi has Quattro Ford has Shelby and on …

There are so many subdivisions amongst automakers today. BMW has its famous M Division, Mercedes has AMG, Audi has Quattro Ford has Shelby and on and on. But I think the absolute best is BMWs i Division.

Hold onto your pitchforks for a moment. I’m not trying to insult the prestigious M Division, but BMW’s i is the best subdivision in the business.

Here’s why; BMW i makes cars that push the boundaries of the automotive world more so than anyone else. When BMW first debuted the Vision EfficientDynamics concept in 2009, at the Frankfurt Auto Show, most people thought it would be like every other concept car; a cool looking design that gets modified beyond recognition by the time it goes to production.  However, from the Vision concept, the i8 was born and it looks and feels as futuristic as the concept.

bmw i3 i8 750x422

The i8 pushes the boundaries of what we know about the automobile. But it isn’t the only i division car to do this. The i3 is also quite special and forward thinking.

bmw i3 bmw i8 17 750x500

If you’ve never driven the i3, you might think that it’s like every other electric car, but you’d be terribly wrong. The amount of forward thinking and genius ideas that go into making the i3 make it miles ahead over the Nissan Leaf and Chevy Volt.

Automobile Magazine’s Author St. Antoine, one of my personal favorite journo’s, just recently wrote about how different and special the i8 is. It’s a car that completely changed what you think of the automobile. He’s a longtime veteran in the business and has seen/driven almost everything you can imagine, so if the i8 impresses and amazes him, it’s got to be special.

ROA070114FEA_BMWi8_001-md

That’s why I think the i Division is the best subdivision in the business. It can wow even the biggest veterans in the business and bring out the inner child in them. No other car company, nonetheless subdivision, can do that. And that’s what making cars should be about.

So out of all the automotive divisions, in my book, the i Division reigns king.

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