The Alfa Romeo 4c is the first production Alfa to be sold in the United States since 1995. Unfortunately for Alfa, it didn’t sell as well as expected. Well, Sergio Marchionne isn’t having that and wants to sell around 150,000 vehicles in the US alone, and 400,000 globally, by 2018.
To do so, he says Alfa has 800 engineers currently working on new vehicle lines to be release every 6 months, or so, until the product line is filled.
The first car set to be released by Alfa Romeo this summer, is a 3 Series fighting sedan.
Alfa has specifically stated that BMW, amongst other German brands, is the target. A 3 Series fighter could prove to be very interesting coming from Alfa, as Alfa Romeos are known for being engaging, enjoyable cars. So, it stands to reason that the unnamed Alfa Sedan could be a serious threat to the Bavarians and their iconic 3 Series. No details have been given about drive train options or how it will look, but we do know that it will start life as rear-wheel drive and most likely have all-wheel as on option.
All of Alfa’s upcoming vehicles will be RWD-based and all will almost definitely be available with AWD. The Italian brand has had major success in the past making RWD sports cars and sedans so it’s no stranger to the game that BMW currently sits atop of. It will be an interesting change of pace from Audi and Mercedes to see an Alfa occupy some space in the segment.
Rumor also has it that this unknown Alfa sedan will be available in a performance version to take the M3 head on.
No word on naming yet, for the sedan, but Marchionne says that the Giula and Giulietta nameplates are not out of the question, as those two names bring back prestige and nostalgia. I’m assuming the Giula will be the name but Marchionne has been mum with the details. But Alfa seems set to copy BMW’s vehicles in their respective segments as well as pricing. This could get very fun come summer time.