Modern Line Equipment line ends in March

News | January 17th, 2015 by 7
320d modern line 01 750x500

The launch of the BMW F30 3 Series in 2012 marked the beginning of pre-configured cars being offered to customers. Dubbed Lines, the equipment packages …

The launch of the BMW F30 3 Series in 2012 marked the beginning of pre-configured cars being offered to customers. Dubbed Lines, the equipment packages aimed to satisfy different customer types and reduce the amount of customization during the ordering process. The F30 3 Series was offered with a Sport, Modern and Luxury. The same packages were offered for the 1 Series hatchback.

In 2013, the Modern line got dropped from the 3 Series family in the U.S., but continued to be offered for European markets. Starting March 2015, BMW eliminates the Modern Line for for 2, 3 and 4 Series cars.

For the BMW 2 Series Coupe and the BMW 2 Series Convertible, BMW offers a choice between the Advantage, Sport, Luxury and M Sports (formerly M Sport package). The 3 and 4 Series can still be ordered with the Sport, Luxury and M Sports.

320d modern line 01 750x496

In the higher league, we have the BMW 5 Series Sports Edition for Europe which offers a new customization package for the popular sedan.

[Source: Bimmertoday]

7 responses to “Modern Line Equipment line ends in March”

  1. Michael says:

    NO!!!

  2. Lawrence says:

    Why are they dropping it? No demand?

  3. Lawrence says:

    By the way, the new 1 Series looks so good now I am tempted to get it. It is amazing how the exterior makes such a difference to the perception and appeal of a car. I really had no interest in buying the pre-facelift because it looks so awful. Do you guys know why BMW does not offer gray interiors anymore? I don’t think I recall them offering it. I think it is quite a nice and modern interior colour. The last time I recall seeing this colour in a BMW was in the preLCI E90.

  4. RuelSpot says:

    I guess it is safe to assume that they are removing Modern Package because of poor sales.

  5. Matt Stokes says:

    Bit of a shame, there were some weird interior treatments going on, but the exterior detailing looked good on the 3er and 4er ‘Modern’ models.

  6. Matt Stokes says:

    Bit of a shame, there were some weird interior treatments going on, but the exterior detailing looked good on the 3er and 4er ‘Modern’ models.

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