What happened to the BMW Z4? I feel like not only do customers forget about it, I feel like BMW forgets about it as well. I’ve haven’t heard anything about it in what feels like decades. Until I recently found out that it was one of the worst selling cars of 2014.
Selling 1,983 units in 2014, the Z4 was the 9th worst selling car of the year. Which is a shame as the Z4 is a good little roadster. It has the same great engines as every other BMW, nimble chassis, good steering and infinite headroom. I guess it just isn’t good enough to sell anymore.
This isn’t really all that surprising, though. The Z4 is getting pretty long in the tooth, now, and has gotten some new competition that it simply can’t compete with. The new Mercedes SLK is newer and more modern so it has been stealing a lot of sales from the Z4, despite not being as good. The real Z4 killer is the new Porsche Boxter. The Boxter is not only better than the Z4, but one of the finest convertible sports cars on sale.
That’s not to say the Z4 is bad, just dated. Its competition has upgraded to artillery while the Z4 still uses a bow and arrow. Okay, so it’s not that extreme, but it’s still outdated.
Thankfully BMW is currently working on a new one with the help of Toyota, which could be an absolute riot. Might not carry the Z4 name but we know this will be a better roadster.