Rolls Royce to decide this year on SUV production

Rolls Royce | January 8th, 2015 by 2
rolls royce suv frontale def2 750x500

For the last few months, the rumor mill has churned out that a Rolls Royce SUV is imminent, but the company has yet to make a …

For the last few months, the rumor mill has churned out that a Rolls Royce SUV is imminent, but the company has yet to make a final decision on the final product.

Automotive News reports that the British luxury car maker will decide this year if it will follow its rival Bentley into the ultraluxury SUV market.

Rolls-Royce will unveil a new convertible planned for mid-2016 this year, and a final verdict on entering the SUV segment is set to be made as well, CEO Torsten Mueller-Oetvoes said.

rolls royce suv frontale def2 750x500

Rendering by AutoExpress

“We’ve made progress in evaluating options and in understanding better how such a project could work, what’s needed to make it work if we decide to go ahead,” he said.

What’s stopping them? “The reason that we haven’t decided yet is that we still have a couple of questions to answer ourselves”, says Müller-Ötvös. “Rolls-Royce shouldn’t be about compromise, and that car needs to be a true Rolls-Royce when we bring it into the market”.

Rolls-Royce delivered more vehicles in 2014 than ever before in its 111-year history, the England-based unit of BMW Group said today.

Global sales, which have more than quadrupled since 2009, gained 12 percent last year to 4,063 cars.

[Source: TG and AutoNews]

BMWBLOG

NEWSLETTER