Best BMW For The Soccer Mom

BMW X3 | January 6th, 2015 by 9
2014 BMW X3 Facelift F25 LCI Wallpaper 1920 x 1200 01 750x500

BMW is the creator of the Ultimate Driving Machine. But are most of its buyers worthy of such a vehicle, a vehicle with “Ultimate Driving” …

BMW is the creator of the Ultimate Driving Machine. But are most of its buyers worthy of such a vehicle, a vehicle with “Ultimate Driving” credentials? I don’t believe so, because most of BMW’s buyers tend to be middle-aged folks who just want a nice car and could care less about chassis balance or zero-to-sixty times. Actually, more often than not, when I see a BMW on the road, the driver is usually a middle-aged woman.

Now of course there is nothing wrong with this. If someone can afford a BMW and they want one, who’s to say they aren’t worthy of it just because they don’t care that it has a perfect 50/50 weight distribution. Many of these BMW drivers are moms and just want something that’s comfortable and stylish with enough room for the kids and the stuff that comes with them. So, because that’s such a large part of BMW’s clientele base, let’s find a car for Mom.

2014 BMW X3 Facelift F25 LCI Wallpaper 1920 x 1200 02 750x468

The three most important criteria in a car for mom would be safety, cargo space and cost. The BMW with the best combination of those three would have to be the X3. Yes, I know it’s a pretty safe choice and not very exciting. But a mom car isn’t supposed to be exciting. It’s supposed to meet those aforementioned criteria and the X3 does.

READ ALSO: BMW X3 Test Drive

The X3 passed all IIHS safety tests with a “G” rating, even the “Front Moderate Overlap” test, which is impressive. It’s got tons of airbags, Active Head Restraints, LATCH child seat installation and is available with blind spot monitors and a backup camera. It’s also available with all-wheel drive for when Mother Nature decides she doesn’t want you on the road anymore. Everything a mom needs to make sure her kin are perfectly safe. Would a Volvo be safer? Yes, probably, but we’re talking about a mom who wants a BMW. Plus the X3 is much better looking and drives better than the equivalent Volvo XC-60. It also has good cargo space – 27.6 cubic feet of it. That’s enough to fit little Billy’s soccer equipment and then some.

Starting at $38,500 for the sDrive28i model, it’s also reasonable value. Yes, that is rear-wheel drive and it will cost an extra $2,000 to get all-wheel drive, but even at $40,500 for the xDrive28i isn’t bad. Especially when you consider you get an excellent turbocharged, 2.0 liter, four-cylinder that makes 240 horsepower and averages around 25 mpg. If this hypothetical mother wants a bit more power, she can opt for the xDrive35i and get the 3.0 liter, turbocharged straight-six engine with 300 horsepower. Or, if she wants to be more economical, she can get the xDrive28d which comes with a 2.0 liter, turbo-diesel that gets 34 mph on the highway.

test drive 2014 bmw x3 facelift 11 750x563

Overall the X3 is the most compatible BMW with Mom Duty. So it might not be the BMWiest BMW, but it’s got just enough Ultimate Driving Machine credentials to make a Mom car fun. And if it doesn’t have enough flare, the X4 is available which is almost exactly the same except it trades some cargo space and headroom for a sportier demeanor. Either way, Mom will be able to do her duties in comfort, safety and style in the X3…or X4.

9 responses to “Best BMW For The Soccer Mom”

  1. Lawrence says:

    I just want to put one point through and I feel that this is so important for the strategy of the BMW Group that even the executives sitting on the board needs to take note and be reminded of:

    The BMW name is a promise. It is a promise of great handling cars with impeccable levels of master engineering, great quality and standards, innovation and great styling and design. These are premium products from a company that leads the premium auto industry in the world.

    Just because the customers don’t know what it takes to make the best and be the best in the industry DOES NOT mean that this is an excuse for BMW to cut corners and offer X3 customers LESS of what makes BMW the company that it is today. They choose BMW because they know great driving dynamics is a given, but also enjoy the other aspects that come with it – luxury, styling, cost, etc.

    I am mentioning this partly in response to BMW’s decision to go FWD and especially the next 1 Series hatch. The current CEO Reithofer made a shocking statement in support of his cost cutting decision with the sacrifice of the BMW long term company and brand prospects by saying that 80% of 1 Series drivers do not know it is RWD, which has been a distinctive and unique factor for this car in its class. 1. Just because the customer do not know, does it make it OK for you to put in something of an inferior standard? 2. Have you not thought that customers trust that you will give the best you can even though they don’t know what is required to make the best? 3. Survey coverage? Why don’t you rather ask your customer whether they bought the 1 Series because they feel that the 1 Series drives better than its competitors rather? I think this is a very irresponsible unjustifiable reason to push for cheaper FWD despite it being against what BMW is about. He would have fitting in at VW.

    Ian Robertson’s comment of “no one has ever told him that a Mini is not fun to drive” in support of FWD… well, the question should be whether he thinks Minis drive better than BMWs. I don’t think anyone can say yes to that! Another ill justification.

    So my point is simple, don’t forget your roots and what made you successful today. It is your firm commitment to be the leader by offering true premium and the trust of your customers that you will do so even though they may not know what it takes to make the best driving dynamic possible. Not everyone is an engineer or know enough about cars to know every little detail. But what they do is trust the BMW badge on these cars to stand for something, so don’t try to cheat your customers!

    • Billy The Hillbilly says:

      +1, man!

      I would add also if it can’t be done the way your customer is used to, don’t do it at all. Like if the RWD takes too much of a space in a cabin, which was the main argument to get rid of RWD in small BMW’s, along with that “our customers don’t know which axle is the driven one”.

      But, on the other side – BMW has to move on for all the time, right? I mean – it was a bit clear they had to in 2000, but many don’t like the way they did things since then. Nowadays you can clearly see why they had to expand their product range and so, if they would stuck up with the old principles, they wouldn’t be such a healthy, wealthy company today. Yes, now it is touching their very basic principles, but isn’t necessary to preserve the company in a future, just like it was shortly after the 2000?

      Even tho I don’t like that 2 series Active crap, I realize it will be one of the future bestsellers. Wouldn’t it hurt the sales not making it as good as it can possibly be for that kind of money, just b/c it is expected of BMW, just like you said? But – what if making it as good as possible means getting rid of the RWD, b/c you then will have much more space in a cabin, which will your customers appreciate way more than a RWD, which they never heard of. Therefore they be happy w/ the car instead of just ranting about a small cabin, which will reflect in higher sales.

      I mean, this kind of decisions r bloody tough, nowadays in order to raise/maintain the profits,you have to identify the customer, find out what he likes and then build him a product. Which results in a FWD BMW and a mad fanbase, but if it would b Mercedes or Audi, nobody would give a crap, or at least the crowd would be much, much smaller. Should BMW miss the opportunity? I don’t think so, just as long as they keep doing fun cars as well.

      • Bobo says:

        I once watched an interview with a BMW engineer. He said that their aim is always to strive to make the best car in the class. So if BMW want to make an MPV like the 2 series AT, they strive to make it the best MPV out there. I think they succeeded. Plus a 4 series buyer is not concerned with MPVs. It does not affect him in terms of a buying decision. Mercedes -Benz make garbage trucks. However this does not seem to matter to S-Class buyers.

    • Billy The Hillbilly says:

      +1, man!

      I would add also if it can’t be done the way your customer is used to, don’t do it at all. Like if the RWD takes too much of a space in a cabin, which was the main argument to get rid of RWD in small BMW’s, along with that “our customers don’t know which axle is the driven one”.

      But, on the other side – BMW has to move on for all the time, right? I mean – it was a bit clear they had to in 2000, but many don’t like the way they did things since then. Nowadays you can clearly see why they had to expand their product range and so, if they would stuck up with the old principles, they wouldn’t be such a healthy, wealthy company today. Yes, now it is touching their very basic principles, but isn’t necessary to preserve the company in a future, just like it was shortly after the 2000?

      Even tho I don’t like that 2 series Active crap, I realize it will be one of the future bestsellers. Wouldn’t it hurt the sales not making it as good as it can possibly be for that kind of money, just b/c it is expected of BMW, just like you said? But – what if making it as good as possible means getting rid of the RWD, b/c you then will have much more space in a cabin, which will your customers appreciate way more than a RWD, which they never heard of. Therefore they be happy w/ the car instead of just ranting about a small cabin, which will reflect in higher sales.

      I mean, this kind of decisions r bloody tough, nowadays in order to raise/maintain the profits,you have to identify the customer, find out what he likes and then build him a product. Which results in a FWD BMW and a mad fanbase, but if it would b Mercedes or Audi, nobody would give a crap, or at least the crowd would be much, much smaller. Should BMW miss the opportunity? I don’t think so, just as long as they keep doing fun cars as well.

    • Billy The Hillbilly says:

      +1, man!

      I would add also if it can’t be done the way your customer is used to, don’t do it at all. Like if the RWD takes too much of a space in a cabin, which was the main argument to get rid of RWD in small BMW’s, along with that “our customers don’t know which axle is the driven one”.

      But, on the other side – BMW has to move on for all the time, right? I mean – it was a bit clear they had to in 2000, but many don’t like the way they did things since then. Nowadays you can clearly see why they had to expand their product range and so, if they would stuck up with the old principles, they wouldn’t be such a healthy, wealthy company today. Yes, now it is touching their very basic principles, but isn’t necessary to preserve the company in a future, just like it was shortly after the 2000?

      Even tho I don’t like that 2 series Active crap, I realize it will be one of the future bestsellers. Wouldn’t it hurt the sales not making it as good as it can possibly be for that kind of money, just b/c it is expected of BMW, just like you said? But – what if making it as good as possible means getting rid of the RWD, b/c you then will have much more space in a cabin, which will your customers appreciate way more than a RWD, which they never heard of. Therefore they be happy w/ the car instead of just ranting about a small cabin, which will reflect in higher sales.

      I mean, this kind of decisions r bloody tough, nowadays in order to raise/maintain the profits,you have to identify the customer, find out what he likes and then build him a product. Which results in a FWD BMW and a mad fanbase, but if it would b Mercedes or Audi, nobody would give a crap, or at least the crowd would be much, much smaller. Should BMW miss the opportunity? I don’t think so, just as long as they keep doing fun cars as well.

  2. Lawrence says:

    I just want to put one point through and I feel that this is so important for the strategy of the BMW Group that even the executives sitting on the board needs to take note and be reminded of:

    The BMW name is a promise. It is a promise of great handling cars with impeccable levels of master engineering, great quality and standards, innovation and great styling and design. These are premium products from a company that leads the premium auto industry in the world.

    Just because the customers don’t know what it takes to make the best and be the best in the industry DOES NOT mean that this is an excuse for BMW to cut corners and offer X3 customers LESS of what makes BMW the company that it is today. They choose BMW because they know great driving dynamics is a given, but also enjoy the other aspects that come with it – luxury, styling, cost, etc.

    I am mentioning this partly in response to BMW’s decision to go FWD and especially the next 1 Series hatch. The current CEO Reithofer made a shocking statement in support of his cost cutting decision with the sacrifice of the BMW long term company and brand prospects by saying that 80% of 1 Series drivers do not know it is RWD, which has been a distinctive and unique factor for this car in its class. 1. Just because the customer do not know, does it make it OK for you to put in something of an inferior standard? 2. Have you not thought that customers trust that you will give the best you can even though they don’t know what is required to make the best? 3. Survey coverage? Why don’t you rather ask your customer whether they bought the 1 Series because they feel that the 1 Series drives better than its competitors rather? I think this is a very irresponsible unjustifiable reason to push for cheaper FWD despite it being against what BMW is about. He would have fitting in at VW.

    Ian Robertson’s comment of “no one has ever told him that a Mini is not fun to drive” in support of FWD… well, the question should be whether he thinks Minis drive better than BMWs. I don’t think anyone can say yes to that! Another ill justification.

    So my point is simple, don’t forget your roots and what made you successful today. It is your firm commitment to be the leader by offering true premium and the trust of your customers that you will do so even though they may not know what it takes to make the best driving dynamic possible. Not everyone is an engineer or know enough about cars to know every little detail. But what they do is trust the BMW badge on these cars to stand for something, so don’t try to cheat your customers!

  3. Lawrence says:

    I just want to put one point through and I feel that this is so important for the strategy of the BMW Group that even the executives sitting on the board needs to take note and be reminded of:

    The BMW name is a promise. It is a promise of great handling cars with impeccable levels of master engineering, great quality and standards, innovation and great styling and design. These are premium products from a company that leads the premium auto industry in the world.

    Just because the customers don’t know what it takes to make the best and be the best in the industry DOES NOT mean that this is an excuse for BMW to cut corners and offer X3 customers LESS of what makes BMW the company that it is today. They choose BMW because they know great driving dynamics is a given, but also enjoy the other aspects that come with it – luxury, styling, cost, etc.

    I am mentioning this partly in response to BMW’s decision to go FWD and especially the next 1 Series hatch. The current CEO Reithofer made a shocking statement in support of his cost cutting decision with the sacrifice of the BMW long term company and brand prospects by saying that 80% of 1 Series drivers do not know it is RWD, which has been a distinctive and unique factor for this car in its class. 1. Just because the customer do not know, does it make it OK for you to put in something of an inferior standard? 2. Have you not thought that customers trust that you will give the best you can even though they don’t know what is required to make the best? 3. Survey coverage? Why don’t you rather ask your customer whether they bought the 1 Series because they feel that the 1 Series drives better than its competitors rather? I think this is a very irresponsible unjustifiable reason to push for cheaper FWD despite it being against what BMW is about. He would have fitting in at VW.

    Ian Robertson’s comment of “no one has ever told him that a Mini is not fun to drive” in support of FWD… well, the question should be whether he thinks Minis drive better than BMWs. I don’t think anyone can say yes to that! Another ill justification.

    So my point is simple, don’t forget your roots and what made you successful today. It is your firm commitment to be the leader by offering true premium and the trust of your customers that you will do so even though they may not know what it takes to make the best driving dynamic possible. Not everyone is an engineer or know enough about cars to know every little detail. But what they do is trust the BMW badge on these cars to stand for something, so don’t try to cheat your customers!

  4. […] Best BMW For The Soccer Mom – BMW is the creator of the Ultimate Driving … mom who wants a BMW. Plus the X3 is much better looking and drives better than the equivalent Volvo XC-60. It also has good cargo space – 27.6 cubic feet of it. That’s enough to fit little Billy’s soccer … […]

Leave a Reply

Your email address will not be published. Required fields are marked *

BMWBLOG

NEWSLETTER