This is the story of Dirk Schulz, the first BMW i8 customer.
He optioned the car when he saw the concept vehicle back in 2010. At that time he did not know the price or any technical data or even if the car will be produced.
In Germany, the BMW i8 starts at €126,000, while in the UK it costs £99,125. The U.S. market offered the BMW i8 in 2014 at a base price of $135,700.