Why not build an M7? BMW explains it

Rumors | November 24th, 2014 by 10
bmw m731 750x500

The rumors around a BMW M7 have been circulating for years. A flagship M model based on the 7 Series has also been a common …

The rumors around a BMW M7 have been circulating for years. A flagship M model based on the 7 Series has also been a common topic among BMW enthusiasts who were looking for the Ultimate Driving Machine with the most luxurious design on the market. The competitors in the segment would be the Mercedes S63 AMG or S65 AMG.

But for years, BMW has denied that an M7 project is even being considered, let alone being a priority for the company. Often cited were the weak business case and more recently, the BMW ALPINA B7 as being a viable replacement for the M7.

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In an interview with Motor Trend, BMW director of product planning Paul Ferraiolo said at the 2014 Los Angeles Auto Show that he doesn’t currently see a case of a BMW M7. According to Ferraiolo, the Alpina B7 currently fills that role well for the brand, “We feel really good with what we’ve got with Alpina,” he says, “The ‘M’ adds sort of a track-element to that, and I don’t know if there’s a lot of demand for the 7 Series on the track.”

While an M7 still seems far away, we have recently heard that BMW might introduce a high-performance 7 Series, labeled M700i xDrive, in the next generation format.

The 7 Series M Performance Automobile will likely feature the V8 Twin-Turbo 4.0 liter engine producing around 475 hp and 480 lb-ft of torque. While the M770i xDrive is geared towards customers asking for a high-performance and sporty 7 Series, the M-like car will be underpowered when compared to the V12 760Li which outputs 570 horsepower and 665 lb-ft of torque.

The next generation BMW 7 Series will be unveiled next fall with sales beginning in early 2016.

10 responses to “Why not build an M7? BMW explains it”

  1. Crux says:

    Weak…. If you build it, they will come.

  2. Crux says:

    Weak…. If you build it, they will come.

  3. Pepijn says:

    Luckily we have the x5/x6 m for track use…

  4. Pepijn says:

    Luckily we have the x5/x6 m for track use…

  5. Ben says:

    Luckily there are Mercedes AMG S63, S65 and Audi S8.
    There guys are so arrogant and out of this world.
    In the old days, BMW is the only company that has a high performance division – M.
    Now the other two companies have caught up and surpassed M for the number of offerings.

  6. JOHN T SHEA says:

    We’ll just have to make do with the V12 760Li’s 570 horsepower and 665 lb-ft of torque. Sad…

  7. Levi says:

    So disappointing to see BMW as such hypocrites. His argumentation hold no water.
    There is no business case? But where Europe or Russia, Middle-East, North America? How so Mercedes has a business case for S65 AMG? They wanted to top producing all 65 AMG because they are technically outdated, but demand is so high that they “can’t”. What about Audi S8? And what about Porsche Panamera Turbo which is basically a “M7”?
    Then, there is no need to build M7 because there is Alpina B7, why doesn’t that apply to M3/B3, M5/B5 and M6/B6?
    Then if the new 7er will set new dynamic standards an not be heavy as M SUVs, with all carbon fibre, why no M7?
    Then, if the 1M and M2 uses mostly M bin parts and M performance parts which are basically BMW parts with M badge, where are there any high development costs? Just badge the V12 M or give it the M5/M6 V8 and simple M sports suspension, it any won’t be a track car, just as the M5 isn’t any. It will be such a shame if Lexus comes up with a 650 PS LS F.

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