BMW 2 Series Active Tourer not planned for the U.S. market

2 Series | November 20th, 2014 by 8
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BMW’s first front-wheel drive vehicle, the 2 Series Active Tourer is skipping the U.S. market. “There are currently no plans to bring the Active Tourer …

BMW’s first front-wheel drive vehicle, the 2 Series Active Tourer is skipping the U.S. market. “There are currently no plans to bring the Active Tourer to the US market”, said Tom Plucinsky, BMW North America spokesperson.

Back in 2013, BMW said it was weighing the benefits of bringing the 2 Series front-wheel drive on this side of the pond. With X models sales going strong in the U.S. and a potential high price point for the Active Tourer, the business case doesn’t seem to make sense, at least for now. BMW is known to often revisit their decisions so if the premium front-wheel drive market will grow in North America, those plans might change.

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In the foreseeable future, the premium segment is likely to grow more quickly than the basis segment. The BMW Group expects to see increasing demand and an average annual growth of more than 4.5% (2013 – 2020) worldwide.

The BMW 2 Series Active Tourer follows in the tire tracks of the Coupe as the second member of the new BMW 2 Series line-up and impresses from every angle with its sporty presence and harmonious proportions.

Measuring just 4,342 millimeters long (170.9 inches), 1,800 millimeters (70.8 inches) wide and 1,555 millimeters (61.2 inches) in height, the BMW 2 Series Active Tourer offers similar inside space as larger X vehicles.

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The Active Tourer is the first ever BMW with front-wheel drive and the first core-brand BMW to become available with a three-cylinder engine. The new front-wheel drive architecture – with a transversely installed engine – allows maximum usage of the interior volume in a relatively small vehicle.

Moreover, the BMW 2 Series Active Tourer is the first BMW to benefit from the modular engine concept.

The main markets for the 2 Series Active Tourer will be Europe and China. Europe is likely to account for some 40 per cent of sales and China around 15 percent.

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8 responses to “BMW 2 Series Active Tourer not planned for the U.S. market”

  1. CDspeed says:

    It’s funny how hatchbacks don’t do so well in the US. I saw a Jetta on the road today with a long box sticking out of the trunk, every time they hit a bump the trunk lid slammed down on the box. And I thought, “They could use a hatchback but they probably would never consider one. Hatchbacks make sence but the general American consumer just can’t think beyond sedans, and SUVs”.

  2. Tom says:

    The Active Tourer (dumb name) doesn’t sound very appealing so I’m not sad to see it stay out of the USA. But as a current 318ti owner I wish BMW would bring the 1 series hatches over here!

  3. M3111Z says:

    This is the huge disappointment to me. All the prior reports had said the 2AT would be coming to the US in 2015, and I’d already decided it would probably replace my 3-series when its lease is up late next year. I was really looking forward to having a practical load carrier with a small footprint and BMW qualities.

  4. 9 BMWs To Date says:

    Very disappointing… If you want a vehicle with a hatch and a decent room inside, you are forced to buy an SUV. (Are they popular in the US?) The hatch on the 5 is worthless as there’s no real
    space. Nothing between a huge SUV or a little hatchback wagon. If any BMW would offer a 5 door hatch with some storage, it would do well. Oh – that would be the 2 Series Active Tourer thats not coming! I would buy the first two here, but will now probably have to do a X5 – which is way too much, or an X1 – which certainly isn’t enough. Com’on BMW and cough up a couple of 2 Series Active Tourers!

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