Jaguar says: We’re having BMW, Audi and Mercedes for breakfast

News | November 11th, 2014 by 6
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Jaguar is getting clever again with their advertising campaigns. Led by Jaguar Canada and Y&R ad agency, the new campaign launches under the slogan “Devour …

Jaguar is getting clever again with their advertising campaigns. Led by Jaguar Canada and Y&R ad agency, the new campaign launches under the slogan “Devour the road” and features the three German premium brands: BMW, Audi and Mercedes.

The clever ads turn the German brands’ logo into breakfast items, like a  pretzel, yogurt and quiche.

Jaguar aims to promote through their ads the F-Type R Coupe, XFR-S and XJR. All of them delivering 550 hp each.

audi jaguar breakfast 750x493 jaguar bmw breakfast 750x493 jaguar-mercedes-breakfast

 

By comparison, all three German brands deliver similar performance for the Jaguar’s counterparts. For example, the M5 with Competition Package outputs 575 hp, the Audi RS6 delivers 560 hp and the AMG division has their own products with over 600 hp.

Regardless, the ad is meant to be provocative and will indeed get the interwebs to talk about it. Add in the social media factor, and it might even go viral.

[Source: autoevolution]

6 responses to “Jaguar says: We’re having BMW, Audi and Mercedes for breakfast”

  1. Tommolog says:

    I recently had the opportunity to drive an F-Type R on a closed track. I topped out at 182mph. Amazing car. Best exhaust sound ever.

  2. gursd645454 says:

    Jag has no chance LOOOOOOOOOL

  3. Tímár Dániel says:

    I see!
    https://www.youtube.com/watch?v=VKvw2pTD_YU

    Khm. Just lol Jaguar, just lol! Go back to the drawing board guys.

  4. Tejas says:

    A very innovative Ad campaign … I am impressed

  5. mb says:

    it shows the limit of Jag’s bank balance. i think the SVO department needs to do its research properly when doing extreme cars like these otherwise lets not bother wasting the money. none of their cars to date have any sporting or racing credibility when compared to rivals but bizarrely they seem to be selling.

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