6% Of BMW Car Sales In U.S. Are i3 and i8

BMW i | October 10th, 2014 by 1
formula e bmw i3 i8 1 750x500

BMW i sub-brand is becoming an important revenue source for BMW Group in the United States. Just after a few months after the launch of …

BMW i sub-brand is becoming an important revenue source for BMW Group in the United States. Just after a few months after the launch of the i3 and i8, the monthly sales of the two green cars account for almost 6 percent.

More specifically, after delivering 1,000 plug-ins a month, the BMW i3 and a few i8 cars, accounted for 4.8% of all BMW passenger cars sold in the U.S. in August and 5.7% in September.

In comparison, the Nissan Leaf EV accounts for 5.1% of all Nissan cars sold in the United States.

bmw i3 i8 sales

In 2013, BMW sold 309,280 units in the U.S. and it’s target to beat that number in 2014. If the BMW i sales rise to close to 10 percent, the hefty investment in the new sub-brand will slowly pay off.

[Source: InsideEVs]

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