Globally, BMW is selling around 100 i3 and i8 cars per day currently. Since beginning of production, there were 10,000 i3 and 280 i8 models sold globally. The U.S. market, on the other hand, are seeing equally high demand for both the BMW i3 and i8 respectively. In just five months, more than 3,100 BMW i3 electric cars have been delivered to U.S. buyers.
In an effort to boost sales further, BMW is offering new incentives for BMW i3 customers.
In September, you could order a BMW i3 for a $369 a month for base-level BMW i3 models, a nice decrease compared to initial monthly lease rates which were more than twice that number.
But in order to further drive sales, additional discount is offered to potential new owners. With the “Innovation Credit”, the Bavarian manufacturer aims to aggresively target new customers. Specifically, they are offering an additional $2,000 credit for the 2014 BMW i3 fully electric model, and $1,000 for the range-extended i3 REx model.
With increasing availability, less top heavy lease terms and pricing, all combined with some incentives from BMW, we could easily see the BMW i3 hitting 10,000 sales next year. BMW has i3 and i8 are produced at the same production line so the additional demand is putting a strain on the production facility.
“We are looking at taking a few i3 slots and making i8s because they go down the same production line,” said Ian Robertson, the company’s board member for sales and marketing, “The wait times are too long, and we will adjust that and sell more i8s, but cautiously.”
Whether a small and nimble vehicle like the BMW i3 commands the roads, or will it be its competitors like the Nissan Leaf, Chevrolet Volt or similar, remains to be seen.