On Wednesday, Cadillac announced that their new flagship sedan will be renamed to CT6. The company also announces their intentions to change the name of future models.
At some point in the future, models like the Cadillac ATS, CTS and XTS will be renamed to CT1, CT2, CT3, etc. to indicate the size and position of the cars in the lineup.
The new President Johan de Nysschen wants to create hierarchy among the Cadillacs as the company separates from General Motors and moves its headquarters to New York.
The CTS-V and the new CT6 compete against BMW’s 5 and 6 Series lineup as both companies offer sedan, coupe and sports wagon models. It’s unknown now if Cadillac has any plans for a CT7 or even CT8 models. De Nysschen was previously at Infiniti where he went through a similar process to rename their models, starting with the Q models and then the QX SUVs.
BMW first instated the numbering nomenclature back in 1972 with the first 5 Series (E12). It was followed in 1975 by also the first 3 Series lineup (E21). From there, the Bavarians launched the 6, 7 and 8 Series, and later the 1 Series and more recently the 2 and 4 Series cars. Alphanumeric lineups can now be seen at Audi as well, with models named A1, A3, A4, A5, A6, A7 or A8.
Will the consumers embrace Cadillac’s new nomenclature? Time will tell in just a few years.[Source: Forbes]