BMW offers big discounts and incentives to drive record sales

Interesting | September 23rd, 2014 by 0
BMW 3 series Touring vs Audi A4 Avant vs Mercedes C class Estate

According to a report by Bloomberg, BMW is the biggest spender among the premium automakers on a per-vehicle basis by boosting incentives by 45 percent …

According to a report by Bloomberg, BMW is the biggest spender among the premium automakers on a per-vehicle basis by boosting incentives by 45 percent from a year earlier.

Audi and Mercedes were also big spenders. Promotional spending surged 30 percent at Mercedes and 71 percent at Audi.

Spending by vehicle averaged $4,912 at BMW last month, followed by $4,189 for Mercedes and $3,236 for Audi.

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“Incentive spending changes reflect consumer demand shifting to higher-MSRP, higher-profit vehicle segments, which is a net positive for most full-line automakers,” said John Krafcik, president of auto-buying website TrueCar Inc.

August sales in the premium segment were the best in eight years and all three German automakers are on track to deliver a sales record year as well.

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