According to a report by Bloomberg, BMW is the biggest spender among the premium automakers on a per-vehicle basis by boosting incentives by 45 percent from a year earlier.
Audi and Mercedes were also big spenders. Promotional spending surged 30 percent at Mercedes and 71 percent at Audi.
Spending by vehicle averaged $4,912 at BMW last month, followed by $4,189 for Mercedes and $3,236 for Audi.
“Incentive spending changes reflect consumer demand shifting to higher-MSRP, higher-profit vehicle segments, which is a net positive for most full-line automakers,” said John Krafcik, president of auto-buying website TrueCar Inc.
August sales in the premium segment were the best in eight years and all three German automakers are on track to deliver a sales record year as well.