Shiro Nakamura, chief creative officer of Infiniti and senior VP of Nissan, told TG his plans to take on the BMW 4 Series.
“I want to make a two-door coupe. It’s coming, you’ll see it within one year. It’ll be a production version, a little bit bigger than a BMW 4-Series, but not as big as a 6-Series,” he said.
“As you know, always our sizes are a little bit in between BMW’s sizes. Look at the Q50, that’s between the 3-Series and 5-Series,” he added.
Furthermore, Shiro noted how the two-door coupe would take design elements and cues from the upcoming Paris Motor Show concept, the Q80.
The shift in strategy comes after former Infiniti boss Johan de Nysschen only last year noted how he wanted the brand to remain exclusive, how “we don’t want an Infiniti on every single driveway”.
Shiro is looking in the other directions. “We need volume,” he says. “Otherwise you cannot invest. We’re hoping the Q30 will bring big volume, particularly from Europe and China, because it’s the most affordable Infiniti. Without volume you can’t do anything. This industry is so tough.
“Aston Martin for example, can be niche because they’re expensive cars, but we cannot price ourselves any higher than Mercedes-Benz (on whose A-Class platform the new Q30 hatch sits),” Shiro added.
The Infiniti Q80 will be launched next year and a halo performance based of it could follow as well.