The 2018 BMW X7 is just a few years ago from its official launch. Announced earlier this spring, the new BMW X7 will come to market to sit above the X5 and to successfully compete against the high-seller from Mercedes-Benz, the GL. The super sized BMW SAV was rendered with some cues from the current generation X-models and an oversized proportions.
The BMW X7 will come with some new features and a modern design, so we expect to see a larger than usual kidney grille, a massive front bumper with large air intakes and an elegant look from the side. Inside space and luxury will also be one of the main design points.
BMW first considered building an X7 before the 2008 economic crisis but abandoned that idea to focus on smaller crossover vehicles that consume less fuel and the BMW i sub-brand.
The general strategy for many carmakers over the last few years was to move away from large vehicles which, despite the latest efficiency developments, are difficult to be “greenified”.
But like rivals Audi and Mercedes-Benz, BMW is unwilling to take this track because its customers still demand high-performance sedans and SUVs.
“The X7 is a perfect reflection of the premium carmaker’s dilemma,” says Arndt Ellinghorst, head of automotive research at ISI Group. “On the one hand they need to launch more environment-friendly cars, on the other they have to make money to be able to afford to do so.”
BMW steps in to defend their upcoming large SUV. BMW said its decision to build the X7 is “thoroughly in accordance with the subject of sustainability . . . With large vehicles and SUVs there is often the blanket assumption that these have a very high [fuel] consumption. Our SUVs are efficient.”[Source: WCF]