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BMW takes another stab at Audi with the laser lights technology

Interesting | July 9th, 2014 by 2
Heller-Effizienter-Erster-BMW-i8-Laser-Scheinwerfer

Another episode from the BMW Audi Silly Game continues today. Even after months of taking jabs at each other and poking fun via social media, …

Another episode from the BMW Audi Silly Game continues today. Even after months of taking jabs at each other and poking fun via social media, the saga continues.

BMW Germany posted on their Facebook Page the following: “Heller. Effizienter. Erster. Erstes Serienfahrzeug mit Laserlicht-Technologie für das Fernlicht. Der BMW i8.” Or in an approximate translation, “Brighter. Efficient. First. First production car with laser light technology for the high beam. The BMW i8. “

This has all started back in January at the Consumer Electronics Show in Las Vegas. Audi announced a limited edition R8 LMX with laser lights and shortly after BMW used their Instagram account to poke fun at Audi and their latest unveil: the Sport Quattro Laserlight Concept.

BMW takes another stab at Audi with the laser lights technology

But has it stopped there? No. Furthermore, BMW said laser headlights will be available for the i8 starting this fall, a date which was moved to last week when first i8 cars were delivered.

And of course Audi retaliated announcing the availability of the R8 LMX in the summer.

Furthermore, on the official Audi Facebook the company posted: “Fastest: The Audi R8 LMX. Fastest car in series with the laser beam.”

And this brings us to today’s new episode which we truly hope it’s the last one.

[Source: Bimmertoday]

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