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BMW Maintenance Program has been revised for 2015 Models

Interesting | July 9th, 2014 by 5
BMW VSC 8

BMW USA posted an update to their BMW Maintenance Program. The new changes will apply to MY2015 or later, for both sold or leased vehicles. …

BMW USA posted an update to their BMW Maintenance Program. The new changes will apply to MY2015 or later, for both sold or leased vehicles.

In a nutshell, the changes will affect second owners of the car who now won’t benefit from the program coverage.

“For model year 2015 or later vehicles sold or leased by an authorized BMW center on or after July 1, 2014, BMW Maintenance Program coverage is provided for the exclusive benefit of the initial purchaser, owner, or lessee of a new vehicle, sales demonstrator vehicle, Aftersales Mobility Program (AMP) vehicle, or BMW Group company vehicle from an authorized BMW center in the United States (including Puerto Rico).

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Accordingly, BMW Maintenance Program coverage, with one exception, is not transferable to subsequent purchasers, owners, or lessees. The sole exception to the non-transferability of BMW Maintenance Program coverage is that household transfers – transfers within the United States (including Puerto Rico) to members of the household of the initial purchaser, owner, or lessee of a BMW vehicle from an authorized BMW center – will not terminate BMW Maintenance Program coverage.”

 

  • Boondoggler

    BMWUSA is definitely looking to bolster the competitiveness of the Certified Pre Owned program vs non CPO used sales with this move. But this move definitely will hurt resale value. It will be interesting to see if this move actually lowers the residual values BMW uses on leases in the future, therefore driving up the lease rates.

    • http://www.bmwblog.com Horatiu B.

      Very good point.

    • http://twitter.com/ZamoraO OZ

      If I understand correctly, CPOs will not be benefited from the maintenance program, as the original owner is now out of the equation. BMW will try to sell maintenance plans for CPOs, so they could fatten their wallet.

      This is not a good move IMO; someone interested in buying a CPO now might think that leasing a new one would make more sense.

      • Boondoggler

        The CPO warranty section of the BMWUSA website hasn’t been changed, it still states that the original maintenance program will be extended by 2 years/50,000 miles for a total of 6 years/100,000 miles from original purchase date. I think my original assessment is accurate.

        • http://twitter.com/ZamoraO OZ

          What does warranty has to do with maintenance? If I was to buy a 3-year old CPO, the CPO warranty will be good until 3 more years. But what about the leftover 1 year for maintenance? That’s a goner.

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