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BMW USA Chief Ludwig Willisch on Diesels and M5/M6 Manual Transmissions

Interesting | July 6th, 2014 by 4
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In a recent interview for Car and Driver, BMW USA CEO, Ludwig Willisch, said he is less than impressed by sales of the diesel-powered 3 …

In a recent interview for Car and Driver, BMW USA CEO, Ludwig Willisch, said he is less than impressed by sales of the diesel-powered 3 Series and 5 Series.

According to Willisch, “The 328d is selling so-so, the 5-series is a bit disappointing.” He added: “These are still early days, and low fuel prices haven’t helped diesel technology.”

But optimism remains high when it comes to the X3 xDrive28d diesel sales in North America.

As for manual transmissions, Willisch isn’t ready yet to speak about the future of the manuals in the M5 and M6.  Willisch’s only comment: “They still have a life cycle of another four years.” He did add that the manual transmission percentages for the 3 and 4 Series is low.

BMW USA Chief Ludwig Willisch on Diesels and M5/M6 Manual Transmissions

The manual box is also currently offered for the new BMW M3 and M4.

  • Joe

    The price was the factor for me to get a Passat TDI. I know it’s a different class, but $15k is $15k. If 328d’s price is near the 320i, I probably would have gotten it.

    VW diesel is selling quite well, so the demand is there……

  • Charlie Lee

    For diesel, I believe 320d and 520d could be the better selection than 328d and 535d. Enough torque plus more affordable price!

    • http://www.bmwblog.com Horatiu B.

      Agreed. The 320d is an amazing car!

      • Aidan

        It’s odd that you guys have a 328d in America which is just what we call a 320d here in NZ

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