BMW USA Chief Ludwig Willisch on Diesels and M5/M6 Manual Transmissions

Interesting | July 6th, 2014 by 4
test drive 2014 bmw x3 facelift 22 750x500 BMW USA Chief Ludwig Willisch on Diesels and M5/M6 Manual Transmissions

In a recent interview for Car and Driver, BMW USA CEO, Ludwig Willisch, said he is less than impressed by sales of the diesel-powered 3 …

In a recent interview for Car and Driver, BMW USA CEO, Ludwig Willisch, said he is less than impressed by sales of the diesel-powered 3 Series and 5 Series.

According to Willisch, “The 328d is selling so-so, the 5-series is a bit disappointing.” He added: “These are still early days, and low fuel prices haven’t helped diesel technology.”

But optimism remains high when it comes to the X3 xDrive28d diesel sales in North America.

As for manual transmissions, Willisch isn’t ready yet to speak about the future of the manuals in the M5 and M6.  Willisch’s only comment: “They still have a life cycle of another four years.” He did add that the manual transmission percentages for the 3 and 4 Series is low.

bmw manual transmission 750x500 BMW USA Chief Ludwig Willisch on Diesels and M5/M6 Manual Transmissions

The manual box is also currently offered for the new BMW M3 and M4.

4 responses to “BMW USA Chief Ludwig Willisch on Diesels and M5/M6 Manual Transmissions”

  1. Joe says:

    The price was the factor for me to get a Passat TDI. I know it’s a different class, but $15k is $15k. If 328d’s price is near the 320i, I probably would have gotten it.

    VW diesel is selling quite well, so the demand is there……

  2. Charlie Lee says:

    For diesel, I believe 320d and 520d could be the better selection than 328d and 535d. Enough torque plus more affordable price!

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