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BMW’s iDrive system ranked highest in Germany and Italy for user experience

Interesting | June 30th, 2014 by 7
BMW iDrive Touch Controller-07

In a recent user experience test conducted in Europe, BMW’s iDrive system ranked highest among automakers. The overall user experience score for automakers’ human-machine interface …

In a recent user experience test conducted in Europe, BMW’s iDrive system ranked highest among automakers. The overall user experience score for automakers’ human-machine interface (HMI) systems was 4.3 out of a possible 6.0.

By comparison, the iPhone scores well above 5.0, said Tim Bosenick, global head of user experience at German market research GfK.

The user experience score is based on how easy it is to learn and use the HMI system; its look and feel; and, most important, whether the user is inspired to do more and more with it. This is where the iPhone scores very high.

BMW-iDrive-Touch-Controller-image

Bosenick tested BMW and 14 other brands. The tests took place in Germany, Italy, Japan and the United States with the benchmark being 4.4.

Bosenick only showed brands that scored above the benchmark.

BMW was followed by Audi, Mercedes-Benz and Opel in Germany. In Italy, BMW finished ahead of Audi, Volkswagen brand and Mercedes.

Nissan was No. 1 in the United States followed by Honda, Audi, Ford, Chevrolet and BMW. Lexus was tops in Japan with Toyota brand second then Nissan and Honda.

[Source: Autonews]

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  • CDspeed

    I really have enjoyed iDrive, it makes doing all the things you use regularly, easy to access. And you can dig into it, and really customize the car’s settings. Since I’ve had iDrive I feel more connected to my cars, I can check up on my car with it, and set virtually everything to the way I like it. I remember when you used to have to get your dealer to do things like turn the daytime running lights on or off, or have them program the car to either lock after 9 mph or not, now you can do it in iDrive.

    • http://www.bmwblog.com Horatiu B.

      Can you send me an email at horatiu@bmwblog.com? I have a question. Thx

      • CDspeed

        Why, am I in trouble, if it’s about my post no I don’t work for BMW I do honestly like iDrive.

        • http://www.bmwblog.com Horatiu B.

          Haha no. I wanted to propose something.

          • CDspeed

            You’ve got mail, just a short one with my e-mail.

    • Otto

      I think you missed the point. It’s not about what you can do with it, it’s about how easily and safely you can do it. If you enjoy playing with this kind of stuff, you could dig up some info about the OBD II port and devices/software to connect to it.

      • CDspeed

        Yes it is easy, and safe, once your familiar with the controller and it’s buttons you can use it without taking your eyes off the road. Or just use voice commands.

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