Rolls Royce Chief Designer, Giles Taylor, tells Autocar that the high-end luxury SUV is in works. “[The design team is] sketching to assess the viability of the concept,” says Taylor. “We are not yet grappling with three dimensions and proportions.”
He added: “I’m interested in function and functionality. I’m looking to create a properly functional vehicle – a shooting brake, not a crossover with a sloping roof. A proper SUV.”
Autocar also mentions other source who described the RR SUV as “a kind of Mercedes GLK-plus-plus” with a price tag above 200,000 British Pounds.
The super luxurious SUV will most likely arrive in 2017 to compete with the new Bentley SUV which launches earlier.
When it comes to the interior design, Taylor mentions that the current look and feel might evolve: “In the future, the key words will be ‘cool’ and ‘modern’,” he said. “It will retain aspects of the current interior but will remain luxurious and a sanctuary. We are not talking about ostentation.”
Rolls Royce’s SUV is catered mainly at the Chinese market where a new wave of rich entrepreneurs are becoming their most loyal and biggest customers. “Many customers are now Chinese entrepreneurs – savvy and self-made with a young spirit,” he said. “They might be as young as 30 years old and are very interested in authenticity, Chinese heritage and prestige.”
Despite rumors that the new X7 will serve as a platform for the RR SUV, sources tell Autocar that the BMW BMW is preparing a much more sophisticated steel, aluminium and carbonfibre-reinforced plastic architecture for the future Ghost and a possible 9 Series family.