The April 2014 sales for the U.S. luxury market are in and based on the numbers Audi is trying to keep pace with its German luxury rivals, BMW and Mercedes-Benz, in a segment that will grow 15 percent by 2018.
Audi has reported 40 consecutive record monthly sales, 19 percent increase from a year earlier to 15,653 vehicles. The revamped A3 sedan sold 2,159 in its first full month in showrooms, a huge winner for the brand.
BMW said it had April sales of 25,202 vehicles, up 8.5 percent, led by its mid-size sedans and SUVs. The Munich-based automaker reported a combined 19 percent increase to 9,794 deliveries for its 3 Series and 4 Series and an 85 percent jump to 3,544 for the X3 sport-utility vehicle.
Mercedes-Benz sales rose 9.5 percent from a year earlier, led by the CLA, as well as gains of 73 percent to 1,909 for its top-of-the-line S-Class sedan, which starts at $92,900, and 37 percent to 6,056 for the E-Class, which begins at $51,400. The CLA continues to be a hit for Daimler’s Mercedes-Benz with with record April sales of 25,887 vehicles.
Mercedes has sold 98,501 vehicles for the year’s first four months, extending its lead over BMW, which delivered 97,579, to 922 cars and SUVs from 237 at the end of March. Sales for Audi through April totaled 50,881.
Lexus brand posted an April increase of 28 percent to 23,165.
Acura monthly sales are 14,122, up 1.6 percent.
Cadillac posted a 5.1 percent increase to 13,900, with advances of 36 percent to 3,270 for the CTS sedan and 31 percent to 4,547 for the SRX SUV. Sales of the ATS sedan, winner of last year’s North American Car of the Year award, rose less than 1 percent to 2,737.
Infiniti sales gained 17 percent to 9,170 last month.
Jaguar’s fell 9.3 percent to 1,035.
Porsche, the Stuttgart-based automaker that’s part of Volkswagen, said deliveries rose 1 percent to 4,702.