BMW increases i3 Production to Meet Rising Demand

BMW i | April 15th, 2014 by 6
Anne+Hathaway_bmw_i3

BMW announces that has increased production of the i3 electric city car by 43 percent to meet demand that has exceeded the carmaker’s initial expectations. …

BMW announces that has increased production of the i3 electric city car by 43 percent to meet demand that has exceeded the carmaker’s initial expectations. The daily production of i3 cars increased from 70 to 100 vehicles daily at the Leipzig plant.

The premium manufacturer in recent weeks has raised daily output to 100 vehicles from 70 previously at the factory in Leipzig, Germany, where the model is assembled, , said in an emailed statement to Bloomberg.

BMW has already built more than 5,000 i3s since the start of the year, said Harald Krueger, BMW production chief. The current production rate translates to about 20,000 vehicles for the full year, almost twice as much as BMW’s initial sales forecast.

BMW increases i3 Production to Meet Rising Demand

“Following the market introduction in Europe, we’re now rolling out the i3 in the U.S.,” Krueger said in the statement. “The U.S. will be the largest market for the i3.”

Back in November, BMW said that it had 11,000 orders for the compact car, which will cost $41,350 in the U.S., and aimed to sell more than 10,000 in 2014.

[Source: Bloomberg]

  • mckillio

    Great news for BMW and better news for us fans, this will help get the i line technology into regular BMWs even sooner.

    • yup

      Agreed. It should also help spur the Eurotuner aftermarket, say for example, battery pack retrofits in the future. Or such wide support could even cause BMW to offer OEM battery retrofits when significantly improved Li-Ion cells are available or the next new battery chemistry, whatever it may be.
      The only concern I have is whether or not the +43% output is taxing their actual capacity. Did they hire more workers, open up more line space, and adjust work shifts? Or did they go the “sweatshop” route and have the same techs working longer hours (for maybe OT pay)? Hopefully the former. I wouldn’t want a car slapped together by disgruntled employees. It’s only a matter of time before the Tesla sample size becomes large enough that they can’t hide their issues from the public anymore.

  • Efoza

    This is such an ugly car and I just cannot believe this rumour of increase in production. I think this site may be making it up.

    • http://www.bmwblog.com Horatiu B.

      No one is making up anything.

    • CDspeed

      This isn’t the only site reporting this, you may not like the i3 but apparently enough people do to make it a success.

    • YanGomez

      I agree. These news stories are dodgy and seem to be made up by either BMW or it’s rather loony die hard fans. I love BMW cars and live 3 miles from its Munich factory. I can say that certainly in Germany most people see the i3 as a Ford Focus look alike and simply an experiment rather than a proper BMW. So sales in Germany are poor and you can already get really good discounts from BMW if you are fooled enough to want to be a victim of this experiment.

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