The BMW Group in the U.S. (BMW and MINI combined) reported March sales of 35,762 vehicles, an increase of 7.9 percent from the 33,149 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 2.6 percent on sales of 81,034 in the first three months of 2014 compared to 78,957 in the same period in 2013.
“You could almost feel the desire as March roared out with record-breaking numbers for BMW making for a strong start to the Spring season,” said Ludwig Willisch, President and CEO, BMW of North America. “New models from the 2 Series to the 4 Series to the X5 are gaining traction in the marketplace, and for MINI the months of drought will be ending as the new Hardtop is arriving and on its way to showrooms.”
BMW Brand Sales
Sales of BMW brand vehicles increased 18.6 percent in March for a total of 32,107 compared to 27,078 vehicles sold in March, 2013. Year-to-date, the BMW brand is up 11.5 percent on sales of 72,377 compared to 64,902 sold in the first three months of 2013.
In March, best performing vehicles included the 6 Series, up 249.3 percent to 3,063 units; the Z4, up 87.3 percent to 592 units; and the BMW X1, up 55.8 percent to 4,307 units.
BMW Pre-Owned Vehicles – best month ever for Pre-Owned
In March, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 22.1 percent to 19,301 vehicles compared to 15,809 sold in March, 2013. Year-to-date, BMW used vehicles (including certified pre-owned and pre-owned) are up 13.4 percent on sales of 48,400 compared to 42,675 sold in the first three months of 2013.
MINI Brand Sales
For March, MINI USA reported 3,655 automobiles, a decrease of 39.8 percent from the 6,071 automobiles sold in the same month a year ago. Year to date, MINI USA reported a total of 8,657 automobiles, a decrease of 38.4 percent from the 14,055 automobiles sold in the first three months of 2013.
MINI Pre-Owned Vehicles – best month ever
In March, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported sales of 2,220 automobiles, an increase of 29 percent from the 1,721 automobiles sold in March, 2013. Year to date, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported sales of 5,976 automobiles, an increase of 23.3 percent from the 4,846 automobiles sold in the same three months of 2013.
Table 1: Vehicle Sales BMW of North America, LLC, March 2014
|%||YTD Mar 2014||YTD Mar
|BMW passenger cars||23,211||19,761||17.5||51,087||44,536||14.7|
|BMW light trucks||8,896||7,317||21.6||21,290||20,366||4.5|
BMW Motorrad Sales
BMW Motorrad USA reported sales of 1,567 motorcycles in March, an increase of 2.8 percent from the total of 1,525 motorcycles sold in March 2013.
Growth came principally from the R-Series thanks to the introduction of the all-new R nineT and recently launched R 1200 GS Adventure and R 1200 RT with 195, 179 and 165 retails respectively. Together with another impressive result from the R 1200 GSW, sales grew by 68 percent with a total of 782 boxer motorcycles delivered compared to 465 in 2013.
Despite extensive shipping delays as a result of the continued wintery weather on the east coast, March also saw the debut of the luxury K 1600 GTL Exclusive and dynamic S 1000 R with both models now reaching eager riders across the country.
Table 2: Motorcycle Sales BMW of North America, LLC, March 2014
|March 2014||March 2013||%||YTD