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Report: Hyundai to build a crossover competitor to BMW

Rumors | February 28th, 2014 by 4
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Korean automaker Hyundai continues its journey to become a premium a car manufacturer. For Automotive News, Dave Zuchowski, CEO of Hyundai Motor America, said the …

Korean automaker Hyundai continues its journey to become a premium a car manufacturer. For Automotive News, Dave Zuchowski, CEO of Hyundai Motor America, said the Korean brand may have room for a premium model to join its Equus and Genesis sedans.

“That’s one of the conversations,” he said. “I think it’s fair to say that within a couple of years there may be another premium” nameplate. “That’s a space where we think there’s some opportunity.”

Zuchowski was referring to a compact crossover to take on the successful X line-up from BMW. “We’re always looking at segments that we’re not in right now that maybe we should be based on where the market’s going,” he said. “We’re very intrigued by this B-segment CUV.” In other words, the Hyundai crossover would compete against the new X1 and X2 models, or even the 2 Series Active Tourer.

Bilder-027-Hyundai-ix25-City-SUV-Neuheiten

Hyundai also aims to launch a smaller rear-wheel-drive sedan in 2015. Dubbed “RK” internally,  the new Hyundai will use a version of the rear-wheel-drive platform that underpins the Genesis Coupe.

Zuchowski acknowledges that entering too many niche segments can cannibalize sales of existing models but it is far more lucrative than to enter existing mature segments.

“You’ve got to grow your volume by growing in segments where you aren’t right now,” he said. “That’s what our focus is down the road.”

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  • FRED

    are you kidding me???

  • Unsurprised

    It was bound to happen. Hyundai is the knock off car company afterall… or as Honda likes to state, the “Honda wannabe”.. Sometimes I wonder if “Hyundai” is even the Korean pronunciation of “Honda”… like “ramen” is the Japanese pronunciation of the Chinese word “la mien” after the Chinese introduced hand-pulled noodles to the culture.

    Regardless, I think Hyundai is the only company that has no distinct design queues to identify its cars as their own. All car companies share a common style among all models in a given generation. At least KIA has a uniform styling, albeit a knock off of VW/Audi.. but at least their sticking to one look.

    For example, referring to the previous generation of the “original cars”. I think when Hyundai updates their line it will again knock off the Toyota, Hondas, Mercedes, etcs. again..
    4 dr Genesis = Mercedes S class knockoff
    2 dr Genesis = G37 knockoff
    Elentra = Corolla
    Sonata = Accord
    etc.. etc..

    I have a friend who tried to get into her neighbors Sonata because she mistook it for her Accord. The cars looked identical. Same goes for my two friends with Elentras and Corollas. Their the same colors and everything.

  • Mklasse

    I gotta be honest, Hyundai design is getting better and better, I actually like the look of Hyundai new Santa Fe.
    That said, I also agree with “Unsurprised”, Kia is more consistent with their design language. Hyundai is more of “scattered”.
    One thing for sure, BMW competitor is not.
    Lexus has gone a long way to be where they are today, and even they had to invent a new brand instead of using “Toyota” for their premium line. Even after all they done, some people still consider Lexus is not equal with the big 3 german brands.. and now Hyundai also wants to be up there with the big 3? seriously? it’s hard not to laugh… out… loud… so loud they can hear my laugh in Hyundai HQ in south korea.

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