The BMW Group in the U.S. (BMW and MINI combined) reported January sales of 20,796 vehicles, an increase of 3 percent from the 20,195 vehicles sold in the same month a year ago.
“Coming right after an historic December, the January numbers are a momentum jump-start for 2014; a pace we expect to accelerate as the partnership between BMW and Team USA hits the air this weekend at the Sochi Olympics,” said Ludwig Willisch, President and CEO, BMW of North America. “During the Olympics, viewers will get a sense of the full breadth of the BMW model range with focus on the new X5, the 2 Series, the i3 and the i8 especially.”
BMW Brand Sales
Sales of BMW brand vehicles increased 10.5 percent in January for a total of 18,253 compared to 16,513 vehicles sold in January, 2013.
In January, best performing vehicles included the BMW 3 and 4 Series segment which increased 34.4 percent to 6,494 vehicles, the BMW 5 Series increased 26.5 percent to 3,269 vehicles, and the BMW 6 Series increased 19.6 percent to 507 vehicles.
BMW Pre-Owned Vehicles
In January, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 6.2 percent to 14,143 vehicles compared to the 13,322 vehicles sold in January, 2013.
MINI Brand Sales
For January, MINI USA reports 2,543 automobiles, a decrease of 30.9 percent from the 3,682 sold in the same month a year ago. MINI USA is currently in transition from the current hardtop to the new model arriving in the second quarter.
MINI Pre-Owned Vehicles – Best January Ever
In January, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported sales of 1,881 automobiles, an increase of 22 percent from the 1,542 sold in January, 2013.
Table 1: Vehicle Sales BMW of North America, LLC, January 2014
|%||YTD Jan 2014|| YTD Jan
|BMW passenger cars||12,418||10,044||23.6||12,418||10,044||23.6|
|BMW light trucks||5,835||6,469||-9.8||5,835||6,469||-9.8|
BMW Motorrad Sales
BMW Motorrad USA reported sales of 591 motorcycles in January, a decrease of only 0.5 percent from the total of 597 motorcycles sold in January 2013 despite adverse weather across much of the country.
Table 2: Motorcycle Sales BMW of North America, LLC, January 2014
|January 2014||January 2013||%||YTD